PRESS RELEASE: SPEEDWAY, IN.–With the 2011 North American Handmade Bicycle Show scheduled for Austin, Texas, February 25-27, preparations are already underway, with significant members of the Austin cycling community – Mellow Johnny’s and the Bicycle Sport Shop – pledging their support for the world’s number one custom bicycles show. In addition, the Texas Handmade Bicycle Show has teamed up with NAHBS in a promotional partnership.
Show founder and president, Don Walker said, “We recently met with representatives from these companies on a site visit to Austin, and each is being very, very helpful with logistical support as well as helping us get the word out about the show.”
Agreements with the three businesses mentioned include distribution of NAHBS promotional materials and organizing extra-event social functions in the case of Mellow Johnny’s and the Bicycle Sport Shop, and liaising with the Texas framebuilding community in the case of the Texas Handmade Bicycle Show.
More after the break…
Walker lived in Texas for six years, and held the inaugural NAHBS in Houston back in 2005. For him, taking the show to Austin is something of a homecoming. “I was excited to go back to the state I still consider home. I am looking forward to more trips there over the coming months to make sure this show is the best yet. The cycling community in Austin is vibrant and has been very welcoming to us. Overall it makes the most sense to be in Austin for 2011.”
The Austin venue was, according to tradition, announced on the final day of the 2010 show, in Richmond, Va., and so far the news has been met with widespread approval from exhibitors, specialist press, and industry insiders. The consensus is that this is about as good a pick as the show could have made for its next edition.
The business model for NAHBS includes traveling to a new city each year, on a large circuit that takes the show around the USA, introducing a wider audience to the wonders of the handmade bicycle. “This way the show doesn’t get stale. We’re hitting a fresh, excited new audience each time. We may go back to a venue every five or six years, but by then it’s like arriving there for the first time, only better, because people who might have missed it first time around hear how great the show is and they make sure to be there next time,” said Walker.
Exhibitors who wish to take advantage of discounted Earlybird rates should submit their application prior to June 15th, 2010.
About NAHBS
The world’s number one custom bicycles show, the Shimano North American Handmade Bicycle Show moves from city to city each year. In 2011 it is scheduled for February 25-27, in Austin, Texas. The show is dedicated to showcasing the talents of individuals around the world whose art form is the bicycle. It aims to be a meeting point–both online and in person–for frame builders and consumers looking for custom-made bikes, for the sharing of ideas, and the promotion of a special industry with a rich history dating back to 1819. Since its first year in 2005, NAHBS has grown from a show with 23 exhibitors and 700 attendees, to 150 exhibitors and 7200 attendees. For more information, see www.handmadebicycleshow.com.
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