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MADE Show: The Wilde Bikes Sugar Foot Wins Ron’s Best of Show Award

Wilde Sugar Foot MADE Best of Show hero(Photos / Ron Frazelle)
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I have a very strong love for lugged and brazed steel bicycle frames. Along with a deep respect for the frame builders who use these techniques when creating their ridable art.

At this year’s MADE Show, I set out to find a bicycle or bicycle product to be awarded with my very own version of the Best of Show. A few weeks ago, we shared some news about Wilde Bicycle Company’s new 1″ threaded headset. Well, the bike they used to model the headset was their new custom Sugar Foot frameset built up into a 650b “classical” gravel racer.

Wilde Sugar Foot MADE Best of Show fillet brazing

I walked the show for three days and really struggled to make this tough choice. But, once I saw the Sugar Foot up close and personal, it was an easy choice for me to pick it as this year’s MADE Best of Show award. It was the straight top tube, skinny tubeset, the Pacenti fork crown, and the Richard Sachs-designed lug set that pushed the Sugar Foot ahead of many others that were in contention.

These days, in a sea of semi-generic full-suspension bikes, overly formed and shaped tubes, it was refreshing to see so many amazing steel, and titanium bikes with traditional and classic lines at this show.

Wilde Sugar Foot gets Best of Show

Jeffery Frane

Jeffrey Frane is a true lover of the bicycle and its surrounding culture. You can tell when you speak with him… it’s contagious and intoxicating. As the founder and head honcho for All-City Cycles for the first 11 years they were around, he knows a thing or two about designing and building bicycles. Not to mention supporting the cycling community as a whole.

One thing Jeffrey likes to say is that Wilde Bicycle Co. is “a love letter to cycling”. I believe this to be true. I also believe that the Sugar Foot might well be that very thought manifested.

Let’s take a look.

The Sugar Foot

Wilde Sugar Foot MADE Best of Show hero
(Photos / Ron Frazelle)

As mentioned earlier, the Wilde Sugar Foot combines timeless aesthetics with modern geometry and speed. Combining rim brakes and a frame with lug construction, it may not be a bike for some. But, even if you don’t care for those attributes, you can’t deny it’s sheer beauty.

Wilde Sugar Foot MADE Best of Show XTR rear der

You can see Jeffrey’s passion for the bicycle in the build for the show sample including the use of the beautiful first gen Shimano XTR and the use of the White Industries rear hub, and SON front dynamo hub.

Another build highlight is the perfectly color-matched Sinewave Beacon 2 front dynamo light and fillet brazed steel stem.

And then to push this beautiful bike over the edge, there is the Richard Sachs-designed lug set, the Pacenti fork crown, Columbus tubing, and Paragon Machine Works frame parts. Imron paint by D&D Cycles is absolutely perfect. 

Wilde Sugar Foot MADE Best of Show details

Buy a Sugar Foot Frame for Yourself?

You can buy one of these framesets for yourself, as Wilde is making 10 of these this Winter. The paint will be similar to the show bike. The sizes that will be available are top tube effective lengths of 54, 56,58, and 60mm.

Framesets will retail for $3900. By putting in an order, you are reserving yours now. Delivery should be in March / April 2025

Sugar Foot Frame and Fork Highlights

FRAME

  • Three sets of bottle bosses 
  • Internal rear brake cable routing 
  • Fender mounts
  • Rack mounts
  • Clearance for up to 650b x 2.2″ tires
  • 132.5 rear spacing 

STEEL FORK 

  • Fender mounts
  • Mid-blade rack mount
  • Internal dynamo routing
  • Tire clearance 650b x 2.4″ tire

Order your own beautiful Sugar Foot by hitting the link below.

WildeBikes.com

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17 Comments
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carbonnation
carbonnation
2 months ago

Great name–c’mon sing it with me…

OCLV
OCLV
2 months ago

It’s a nice bike but to be honest there were many bikes at that show that were more innovative within that general aesthetic and use. And this is into premium rando custom build $. But it’d be dull if we all agreed on this stuff.

Bumscag
Bumscag
2 months ago

Such a beautiful front triangle with the lugs and hose guides and the outline paint. But it’s like they just said screw it on the BB and rear end with the boring hooded dropouts. Would’ve been nicer with a set of socket or plate dropouts that would’ve been more stylistically connected to the front end. Still beautiful though

Jeff Frane
Jeff Frane
2 months ago
Reply to  Bumscag

I can answer that… It’s my personal bike. I wanted it to be field serviceable since I plan on doing a fair amount of bushwhacking with it so I wanted a replaceable derailleur hanger. I also have an affinity for hooded (Breezer style dropouts) coming from a vintage mtb background. I agree that a plate would have been more stylistically in line with the fork ends. I made a concession to functionality.

On the BB, there wasn’t a lug shell that would allow for the angles and tire clearance I wanted with the length of the chain stays I required. It was a constraint. I also happen to love fillet brazing. So we removed the constraint and went with fillets. This was never intended to be a “show bike” it was intended to be my personal bike and in line with my needs and intents. It just turned out so dang well that we decided to show it. I love an aesthetically pleasing bicycle, but for something that I plan on riding the bejeezus out of, I will always err on the side of functionality.
-Jeff

Bumscag
Bumscag
2 months ago
Reply to  Jeff Frane

Thanks for the considered response. Makes a little more sense now.

mud
mud
2 months ago

I love cantilever brakes. Back then they were the ultimate component to trick out your cx bike. So many cool designs were coming out. But they ruin your rims! In ’08 I built these nice DT Swiss wheels, rode on trails, and by the fall the rims were trashed. I got a disc brake frame that winter and never looked back.

Jason DW
Jason DW
2 months ago

They definitely nailed the retro thing.

Dan
Dan
2 months ago

would be nice to have frame bosses for down tube shifters! I still have a set of Dura Ace down tube shifters lying around and would love a classic build like this.

Astro_Kraken
Astro_Kraken
2 months ago

A press fit bottom bracket would have been a fun way to make everyone angry.

Der_Kruscher
Der_Kruscher
2 months ago

Was it an “easy choice” or did Ron “struggle to make it?” And it’s definitely a bike for some, but probably not for everybody. Anyway, it’s a really beautiful bike, but pretty expensive for stock geo.

Der_Kruscher
Der_Kruscher
2 months ago
Reply to  Der_Kruscher

And I roll my eyes hard any time someone mentions “plastic bikes.” It’s like Ron is trying to channel Grant Petersen: one Grant P is more than enough…I like his bikes but the rhetoric is too much. It’s possible to make a case for something without putting down everything that differs from it.

Anonymous
Anonymous
2 months ago

So “generic” means “it looks the same to me except for minor details but I hate it” and “traditional and classic” means “it looks the same to me except for minor details but I love it”?

Rocky Bryan Naff
Rocky Bryan Naff
2 months ago

NOT fully lugged!

veloaficionado
veloaficionado
2 months ago

Why is this at all special? It’s just a retro-onanistic rose-tinted reimagining of what i rode 35 years ago. Lugged steel touring bike with slightly fatter tyres, and 3 x 8 dinosaur drivetrain. Yawn.

OCLV
OCLV
2 months ago
Reply to  veloaficionado

Nice to see bikes like that still getting made though, right? They’re a valid format, modern carbon and Di2 etc hasn’t fully replaced them because there’s something appealing still in the older parts, the look and the ride feel.

Brian
Brian
2 months ago

This was my favorite at the show as well

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