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It looks like a new women’s specific clothing line from UK-based Queen of the Mountain is about to come to life out of Kickstarter. The new performance apparel is designed by and for women with the aim of putting out top-level kit for women to inspire them to ride more and farther. With only a week into their month-long crowdfunding campaign QoM has already garnered more than 85% of the support they had needed to bring this line to market. The SS16 launch collection includes a couple of strikingly colored and coordinated jerseys, shorts, a vest, baselayer, armies, caps, and socks, all with the figure of women cyclists at the forefront. Check out the full collection, pricing, bundles, and delivery dates after the break…

QoM hopes to make their mark as a premier women’s cycling apparel combining the latest technical fabrics with a style that looks good both on and off the bike. Each of the collections are planned to be inspired by an iconic cycling peak or range, with the first giving a nod to the alpine Mt. Ventoux. The Mont in Provence was one of the main testing grounds for the first prototypes developed. It holds a special place in the hearts of the QoM founders as such a cycling icon. Its steep barren slopes and the surround weather-beaten pastels of the region gave some inspiration for this first collection.

Queen-of-the-Mountains_Ventoux_race-jersey_shorts Queen-of-the-Mountains_Ventoux_race-jerseys

One of two main pieces of the SS16 range is the close-fitted, color-block Race jersey available in Coral (here) or Aqua. The light and soft 4-way stretch fabric sets this jersey as a choice for hot weather and aggressive riding. Like most quality jerseys these days, it gets a 3+1 pocket layout, with the waterproof phone pocket on the edges of the right pocket. The side pockets are angled so that they can be rather deep, yet still easy to access on the jersey that follows a narrow-waisted form. The Race jersey will sell for £120, but is available to early backers for just £100.

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Queen-of-the-Mountains_Ventoux_classic-jerseys Queen-of-the-Mountains_Ventoux_classic-jersey

The other jersey offered is the more relaxed Classic jersey. Its fit isn’t quite as compressive, gets a longer tail, and uses a quick dry fabric with only a bit of stretch. It uses the same angled 3+1 pocket layout, and like the Race gets YKK zippers throughout. Available in either Lavande (blues and purples) or Soleil (mostly pinks), the Classic jersey will sell for £90 or £80 for early adopters.

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For key accessories, QoM is starting off with a lightweight, packable wind jacket. The translucent Gilet will also set you back £90/80 and gets a completely mesh back and a large single zipped pocket. Arm warmers to match the Race jersey in both Coral and Aqua will also be available, made from the same light stretchy fabric that will offer UV 50+ protection and a bit of escape from the chill. There are also a pair of matching cotton caps, white socks with matching polka dots, and even an ultralight, racer back white mesh baselayer tank to make any jersey wick faster.

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Lastly QoM will produce a pair of premium shorts from supportive Lycra Power fabric. They use one of the best pads in the industry for women from Cytech for all day comfort in the saddle. The legs get soft wide grippers to keep them from sliding up and a wide yoga-style waistband for a comfortable fit. The shorts £110/90 come in an almost black Charcoal with or without a Coral leg band to match the rest of the Ventoux kit.

Several early supporter deals are still available over at QoM’s Kickstarter. And there are also group bundles from a Cap+Socks, to a full Classics or Race kit, and even a one (or two) of each option to set you up for a summer of good looking riding. It seems already that delivery is pretty sure. QoM has already been producing this Italian-made kit for more than half a year for their testers and brand ambassadors, so they have production dialed. The crowdfunding will run through the end of the month, with supports to expect their new kit delivered worldwide in April. Give them a closer look and push their Kickstarter over the edge.

QueenoftheMountains.co.uk

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Allan
Allan
6 years ago

Of all the newest women-specific kit, Lexi Miller seems to be the only somewhat unique style out there. There isn’t much here you can’t find on any other brand, other than their own patterns.

And apparently $100+ is now the going rate for a “well priced” jersey, man or woman?! That seems to be the starting point now, and that just seems crazy to me. $150 (and up) is expected for a good quality pair of bibs/shorts, but I just can’t get on board with $100+ for a jersey. To me, it’s all about the quality of the shorts, the jersey can be pretty basic to me. Less than $20 for jerseys that fit well are ubiquitous on Chinese websites, and they do all I ask…full zip, good fit, and hold my stuff.

EcoRacer
EcoRacer
6 years ago

This is going to get confusing since there already is a brand out there called Queen of the Mountain. http://www.queenofthemountain.com.au/

Nevertheless, it is some nice looking kit.

fealakwen
6 years ago

I don’t understand. Women represent, I don’t know, 5% of avid cyclists?

Yet we see tons of articles related to women specific bikes, women only clothing lines, women pro teams…

The market is extremely small, yet it’s everywhere right now. Here in France, women ride casual city bikes, but never, oh god never, racy road machines.

bb_nl
bb_nl
6 years ago
Reply to  fealakwen

The women’s market might be small (although larger than 5% where I live, for sure), but it’s the fastest growing segment, there is less competition, and it’s more marketable since manufacturers can come up with all sorts of “women specific” features and designs (whether that’s hogwash or not is besides the point really, it’s marketing). So I’d say it makes perfect sense to focus on women, especially if you as an entrepreneur are yourself a woman… as ~50% of the world’s population is.

EcoRacer
EcoRacer
6 years ago
Reply to  fealakwen

Not sure what you are trying to say Fealakwen?
Sounds like you are saying, since female cycling is not as big as male cycling, they should not be allowed to read about all this news on bikerumor?

The female roadcycling marked is definitly increasing wether you like it or not. Some even quote a +40% increase in female road cycling in the last few years. The marked is a lot bigger than you think.

They might not be as visible in France but here in Scandinavia there is definitly more than 5%. I would even go as high as to say 20-25% of Road Cyclist are female.

These small brands are popping up everywhere because the big brands are too slow to hop on the trends.

fealakwen
6 years ago
Reply to  EcoRacer

Nah, I’m saying that half of these brands will be gone in a few years.

Ingeborg
Ingeborg
6 years ago

The brands may be gone, but the women will still be there. And the demand for female specific design will also be there. If the old and established brands don’t cone around and make good quality, nice looking female specific models, someone else will have to do that. When women design women specific clothing chances are that women will actually wear it. The colours and patterns are nicer, and the cut is more comfortable.
Just because you’re not interested in women’s cycling doesn’t mean that there is no need for covering the sport. I could turn your argument around; why is there all this focus on men’s cycling? Male specific bikes, male specific clothing, male races, male only brands etc.? Do you hear how silly that sounds? We are all cyclists, no matter our gender, and we all deserve well fitting, nice looking bikes and clothes.

By the way, one of the most influential cyclists at the moment, disregarding gender and discipline, is French. My guess is you’ll see a huge increase in (French) girls on bikes within the next years. Partly because there are such great riders out there that promote women’s cycling, because if the increased media coverage and partly because the sport feels more accessible to women when they are taken seriously with women specific clothing and bikes.