In the UK, over 150 Muc-Off retailers are signed up to the Muc-Off In-Store Refill program, whereby customers can pop into their local dealer to refill their empty bottle of Nano Bike Cleaner, avoiding the use of more single-use plastics, and receiving a welcome discount. Following the success of the refill stations in the UK, Muc-Off are launching the Refill Program in the States. Global expansion coming soon!
Muc-Off In-Store Refills of Nano Tech Bike Cleaner
This project has been developed as part of Muc-Off’s bigger move towards significantly reducing plastic under the business’ ‘Project Green’; a campaign which aims to eliminate over 30 tons of plastic by 2023. Muc-Off say this new in-store service supports Muc-Off‘s dealer network by helping to diversify dealers‘ revenue streams and facilitating regular repeat custom.
“Finding ways to reduce plastic and CO2 is top of the agenda here at Muc-Off. Encouraging and facilitating the re-filling of our bottles through our IBD network is a positive step towards helping us achieve our Project Green objective as well as supporting our dealers.” – Alex Trimnell, Muc-Off Managing Director
We’re not sure on the pricing for re-fills in the US, but in the UK retailers are offering 50% off the price of buying a new bottle. At $16.49 for a litre, the proverbial carrot is surely big enough to make the trip to your local store.
Muc-Off are giving the refill Point of Sale stands to dealers for free when they place an order for 2 x 25 litre containers of Nano Bike Cleaner. Their intention is to place 250 refill stations in US stores, saving 54,000 plastic bottles from being produced, equating to just over 6 tons. Muc-Off also plan to roll this initiative out in other markets over the coming months which will further amplify the plastic savings.