Tyler Benedict
11,282 articles

Tyler Benedict is the Founder of Bikerumor.com, where he’s been writing about the latest bikes, components, and cycling technology for almost two decades. Prior to that, Tyler launched and built multiple sports nutrition brands and consumer goods companies, mostly as an excuse to travel and ride in new places.

Based in North Carolina, Tyler also loves the Vanlife & family adventure travel and is always on the lookout for the next shiny new part and off-grid adventure.

Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

8 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
bk
bk
14 years ago

I hope the SAG(gets) in the Q5 stopped to pick-up that bottle he tossed….

0
Reply
Tim F
Tim F
14 years ago

That’s some fairly aggressive riding for just lycra…though I did notice a few pairs of knee pads. And what self-respecting cyclist (road or mountain) doesn’t wear socks that at least cover their ankles? They did a good job of keeping the bike’s brand concealed until the water bottle handoff shot. Though it makes me want to buy a Trek, not an Audi.

0
Reply
Paul in Virginia
Paul in Virginia
14 years ago

Real classy, Audi. I especially like the guy throwing his water bottle away in the woods and the car splashing it’s oily, grimy underside through that alpine creek. : \

0
Reply
Sean
Sean
14 years ago

I like it when the dude falls down…”Ooof”
Wonder if that was in the original script, I can’t imagine how someone would voluntarily wipe out. Might as well use the footage if it happened though.

0
Reply
Carlito
Carlito
14 years ago

Come on guys, this is an awesome commercial. Most people have no idea what mountain biking is all about, and although it isn’t really realistic (i.e. the concept of a freeride pelaton complete w/ pimped out sag wagons), it’s pretty rad IMHO. The whole tossing the water bottle is just to mimic what we see in competition road riding all the time. I don’t think they meant to imply we should dump our water bottles trail side.

0
Reply
topmounter
topmounter
14 years ago

Great, just what we need, more ammo for the Sierra Club (and their ilk) to get mountain biking perma-banned in more places.

0
Reply
Kimsh
Kimsh
14 years ago

Cmon, socks should only just cover the ankle at best, and sockless is perfectly valid option. Any socks that extend more than an inch above the ankle are morally suspect.

I am afraid I have to agree with topmounter, this isn’t the sort of image I want projected about mountain biking. It portrays us exactly the arrogant thrill seekers that get banned.

I do however like the image of the Q5 as simply a support vehicle for a real mode of transport 🙂

0
Reply
AudiQ5
AudiQ5
14 years ago

– The dude falling was not in the script.
-Thank you Kimsh for understanding the idea. The reference isTour de France. Only Audi quattro could be a support vehicle for mountain bike.
– The red shirt is tossing the bottle to establish both him and the bottle in the story.

0
Reply

Subscribe Now

Sign up to receive BikeRumor content direct to your inbox.