Trek Bicycles is expanding its Project One Signature paint collection yet again. This time, Trek is featuring three new colorways using EnvironOxide. The new Moondust, Desert Muave, and Mojave Red colorways are the latest in Project One colors using environmentally preferred paint pigments. And, they are created with iron that’s been removed from polluted waterways.
The team over at Trek’s Project One created these new colors in conjunction with Oxide Recovery Inc. Oxide Recovery removes and recovers excess iron from contaminated waterways from coal mining drainage to help create a range of products – like paint pigments. The process helps clean community waterways but also reduces mining for raw iron oxide materials that are traditionally used in creating paint pigments.
Although low-impact paints amount to a small win for Trek’s overall sustainability efforts, they do shed light on the bigger shift that Trek is making toward a more sustainable future. Tip-o-the hat to ya, Trek Bikes!
With the addition of these three new colors, Trek customers now have a choice of four EnviroOxide colorways to choose from when building their dream Project One Trek.
Raw Lithos, which was launched in 2024 with the all-new Checkmate SLR (and only available for that bike), is inspired by off-road, desert terrain. The all-new Moondust was inspired by off-white “lunar landscapes”. Desert Mauve embraces gray and purple geological hues, and Mojave Red embraces shades of red, orange, and brown.
The new colors are now available on all Trek premium road bike models through Project One. Riders can customize their dream ride at Trek retailers around the world and online at the link below.
