PRESS RELEASE: Gruppo Bici N.A. announces today the release of the 2010 Umberto Dei catalog including bicycle accessories and new models Clodia, Regale Aurea and Salaria.
The Umberto Dei Clodia (above) is DEI’s top-line, modern city commuter bicycle with Shimano Alfine group and wheelsets, disc brakes and suspended fork. The Umberto Dei Salaria (at bottom, after break), also a transportation bicycle, features Shimano Deore LX components, 27-speeds, cantilever brakes and rigid fork. Both Umberto Dei Clodia and Salaria frames are made of Columbus aluminum tubing and have polished joins for a smooth, clean finish.
“Because the component groups on Clodia and Salaria not in-line with our commitment to offering exclusively Italian cycling products, we are exploring the opportunity to eventually offer these bicycles with Campagnolo components in North America,†says Gruppo Bici N.A. company spokeswoman D’Abria Versace. Gruppo Bici N.A. is also evaluating the sale of Clodia and Salaria framesets only based on Independent Bicycle Dealer demand.
Pics and more after the break…
The Umberto Dei Regale Aurea (Men’s above, Women’s below) is a vintage-style Italian city bicycle that fits between the Imperiale and Regale Lusso models. “The points of differentiation on the Regale Aurea are subtle,†D’Abria Versace says. “The Aurea blends components and features from both Imperiale and Regale Lusso in creating a bicycle that complements the Umberto Dei range of timeless, vintage-style Italian city bicyclesâ€Â.
Since the beginning of the 20th Century accessories were considered upgrades to early DEI bicycles including such items as bells, brakes, chains, fenders, freewheels, grips, handlebars, saddles tires and tubes. Today, Umberto Dei accessories include: bell, fender skirts, frame pump, leather grips, saddlebags, saddles, seat bags and trouser straps; all leather products are available in either black or honey brown.
“We are very excited to announce the reintroduction of softgoods by Umberto Dei,†says spokeswoman Versace. “The accessories will enable us to better respond to current DEI owners wishing to enhance their existing bicycles as well as to offer IBD’s promotions with new bicycle salesâ€Â.
UMBERTO DEI
Founded in 1896 by Umberto Dei, U.DEI & C. is Italy’s oldest continuing production bicycle maker. The “Gucci of bicyclesâ€Â, Umberto Dei attributes its success to long-standing company craftspeople: highly-skilled artisans who embrace their company’s commitment to unwavering authenticity, integrity and quality. Handmade exclusively in Italy, every aspect of Umberto Dei limited production bicycles has remained unchanged since the 1930s. Umberto Dei’s range includes vintage-style city bicycles including models Imperiale, Regale Aurea and Regale Lusso, and modern-style city bicycles including models Clodia and Salaria. Umberto Dei: The World’s Most Desired Bicycle.
GRUPPO BICI N.A. LLC
Gruppo Bici N.A. is a Boulder, Colorado-based distribution company dealing exclusively in Italian bicycle products. Gruppo Bici N.A. is the exclusive importer and distributor of Atala, BiciSupport, Carraro and Umberto Dei bicycles and cycling products in North America. Gruppo Bici N.A. also owns the worldmark and name of Canditalia and Cicli Italia, Italian bicycle companies that blend art with function in bicycle accessories and bicycles that epitomize timeless Italian style. www.gruppobici.com
