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Niner Goes Big, Hires Ian Hylands as Full Time Photographer

Written by Zach Overholt
15 Comments
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You may have seen around the webs recently that Niner was looking to hire a new full time photographer/videographer. What most people probably didn’t see coming was mountain biking uber photographer Ian Hylands getting picked for the position.  If you’ve had your head in the sand for the last however many years, Hyland’s work has been featured in just about every major US mountain biking publication as well as countless web outlets (including ours),  and more.

According to Niner’s Marketing manager Carla Hukee, “This signals a new capacity for great content from Niner Bikes”. Hylands will be stepping down from his recent post as Pinkbike.com photo editor to joing the Niner team at their Fort Collins, CO office full time.
Zach Overholt
5,729 articles

Zach Overholt is the Editor in Chief of Bikerumor. He has been writing about what’s new in the bicycle world for 12+ years. Prior to that, Zach spent many years in the back of a bicycle shop building and repairing nearly every type of bike, while figuring out how to (occasionally) ride them.

Based in Ohio, Zach is now slowly introducing a new generation to cycling and still trying to figure out how to fit the most rides into a busy schedule as a new dad.

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15 Comments
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Bayard
Bayard
11 years ago

This is great. I was going to buy a niner, but their photos were terrible.

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Poser Patrol
Poser Patrol
11 years ago

Ha ha, agreed Bayard, the old photos make the wheels seem like road bike wheels.

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notapro
notapro
11 years ago

@ poser- they don’t “seem”…they are road wheels. it won’t help make niner cooler but his work will definitely be missed @ pb

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burt
burt
11 years ago

Let me know if they need a new health care consultant!

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vhom
vhom
11 years ago

Ian is the man. I’m always amaze with his Photo’s on Pinkbike. Wishing him the best!

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1Pro
1Pro
11 years ago

are they a bike company or a media company?

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vhom
vhom
11 years ago

It’s a media company “mostly” for the DH/AM type of guys. Check it out for yourself.

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Topmounter
Topmounter
11 years ago

Maybe with the new gig he can afford a newer camera.. like the Polaroid Z2300.

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Ummmm
Ummmm
11 years ago

Maybe they could put alittle money into making their bikes not crack. Or atleast now they will get better pictures of them. Niner your warranty sucks!.

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justaguy
justaguy
11 years ago

Niner is a media company….

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fastforward
fastforward
11 years ago

Cool, great to know the money I spend on a Niner is going towards better marketing photos. Hopefully there will be a bit left over for engineering and testing.

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MGK
MGK
11 years ago

I second fastforward. If you got your sh!t together and are putting out quality, you don’t need an effin’ camera man. I like my SIR9….don’t need to be narcissistic about it. cheers

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big wheeler
big wheeler
11 years ago

Media Media Media for sure. Remember when riding was the important part?

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nick
nick
11 years ago

TITLE! SPELL CHECK THE TITLE!

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Henry
Henry
11 years ago

NINER gets their bikes from the same overseas companies that everyone else uses, big deal… yawn… yawn…. Of course they’re a media company because they’re a Chinese wholesaler. PASSION. COMMITMENT and IMPORT. That’s their “Big Revolution.”

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