Could coffee paste be the new way you enjoy your next cup of morning coffee? NoNormal thinks it should be — on your next bike ride, at least.
Coffee and bikes have coexisted for years, with many enthusiasts choosing to combine the two pleasures for an ultimate experience. Whether it is riding your bike to a favorite coffee shop or pedaling to a secluded overlook to brew your own coffee. There truly is something magical about bikes and coffee.
If your coffee and bikes adventure falls into the latter category, NoNormal has an easier way to enjoy your favorite beverage trailside.
Not Here to Break Morning Rituals
For many, the morning cup of coffee is sacred. And not just the first drink, but the process of brewing and pouring that perfect cup of coffee. From measuring and grinding the beans to adding water heated to a precise temperature, the coffee ritual goes beyond a caffeine requirement.
Whether you brew a whole pot, press a French press, or pour a pour over, NoNormal doesn’t want to change that. For NoNormal, coffee paste goes hand in hand with adventure. It’s ideal for backpacking trips, solo camping, adventures in the woods, and long road trips.
As you can imagine, coffee paste is also ideal for anything two-wheeled. It may be a week-long bikepacking mission or a trail ride to your favorite vantage point. NoNormal’s Coffee Paste allows you to pack lighter, ditching grinders, filters, and brewing devices.
All you need is a cup, a spoon, and water — hot or cold.
New Coffee Paste
NoNormal was founded in Switzerland by cofounders Alexander Häberlin and Philippe Greinacher. The highly concentrated coffee paste was developed in response to the need for an easier way to make trailside coffee. All that is needed is to stir a tablespoon of paste into water — less fuss and more enjoyment.
The brand uses Fair Trade Arabica beans and 100% recycled aluminum tubes, significantly trimming NoNormal’s carbon footprint. The first coffee paste launched by NoNormal was Dark Roast, a bold coffee with hints of chocolate, nuts, and caramel. Dark Roast was also lightly sweetened with Swiss beet sugar.
While NoNormal consumers loved the flagship coffee paste, they requested an unsweetened version of Dark Roast. So, Dark Roast is now “Sweet Black,” and a new coffee paste was born — Classic Black. Made from the same 100% Arabica beans and with the same tasting notes, but without the added sugar.
Not Just a Drink
NoNormal’s Coffee Paste goes beyond the versatility of iced or hot coffee — you can also just eat it.
Now, that might sound crazy, but there are plenty of examples of people using coffee paste in their favorite recipes. NoNormal’s website has directions for making a coffee sourdough, a coffee granola bar, and a coffee banana bread, to name a few.
From a dab on a banana to spreading it on toast, NoNormal can give you the boost you’re looking for that might be missing from your favorite snack.
NoNormal Coffee Paste Details
Both the new Classic Black and Sweet Black coffee pastes have a shelf life of 15 months without refrigeration. Classic Black makes roughly 30 cups of coffee, while Sweet Black is about 20 cups per tube.
A single tube of Classic Black retails for $19.90, while a single tube of Sweet Black retails for $16.90. NoNormal also offers other coffee paste package options. Check their website for more information and to pre-order.
