We recently reported on the new Front Assist feature from SEAT – an automatic braking feature designed to protect cyclists from a rear-end collision. That’s awesome that it’s being added to new vehicles, but what about the countless vehicles already on the road without that tech? Well, once the Noroc app gets off the ground, motorists would at least have a heads up when it comes to cyclists on the roads…
Even if motorists never pick up the app, Noroc will have some interesting features. The development team imagines an app based tracking system that will allow the Noroc community to see your whereabouts during the ride. This will allow other members to potentially check on you if you stop moving, but it will also communicate directly with any motorist who also has the app. The idea being that the app will detect your presence on the road ahead and then send an audible and visual warning to the driver that there is a cyclists on the road.
The initial hope would be that many drivers would be running the app, so that every cyclist who also used the app would be better protected. But, relying on drivers themselves to run the app every time they take a trip is a tall order – so the Noroc team is building the app to be able to be integrated directly into vehicles. That way, the car itself would do all the work and provide the notification through something like the navigation system.
Cyclists will also be able to use the app to document they license plates of less than courteous drivers, as well as road hazards like potholes. The easiest way to do so would be through voice control through your Apple watch, though you can do it directly through the app on your phone as well. Initially the app will be available for iOS, quickly followed by a version for Android – both expected around the April/May time frame.
In the mean time, Noroc is getting folks excited about their upcoming release with custom Yeti bottles. If you have some Strava metrics worthy of immortality on a Yeti bottle, Noroc will personalize a Yeti for you. Just send them $99 and your Strava ID.