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Now Hiring: Digital Media Sales Representative for Bikerumor!

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From day one, everything you’ve read on Bikerumor has been available for free. That isn’t going to change. But to keep the doors open, we are in need of a talented Digital Media Sales Representative to join us as we continue to grow. The position just went up on the Lola Digital Media Careers page, and if you’re interested, you can apply through the email below!

Digital Media Sales Representative, Bikerumor

Lola Digital Media seeks a Digital Media Sales Representative to support Bikerumor and its related channels. This is a full-time position with a Salary + Commission structure. We provide medical, dental, vision, 401k match, paid parental leave, and an unlimited vacation policy.

Duties and Responsibilities

  • Manage client list (new and existing advertisers)
  • Pursue new leads & handle all inbound advertising inquiries
  • Prospect new clients & new verticals (i.e. near and non-endemic accounts)
  • Work with brands directly and with media buying agencies
  • Own and drive full cycle sales: initial outreach to closing the deal and passing off to Project Management
  • Sell traditional and custom digital advertising (display media, content, video, podcast, giveaways, sponsorships, social media, e-news, etc.)
  • Utilize consultative sales methods: Converse with clients via email and phone to determine upcoming campaigns or product launches, KPIs, timing, and budget
  • Build & propose integrated digital media campaigns on Bikerumor.com and across the AllGear Group (when applicable)
  • Possible role expansion to cover additional digital properties within our media group
  • Effectively organize, prioritize, and manage multiple advertising requests in a deadline-driven environment
  • Create (or aid in the creation of) any needed sales materials
  • Effectively prepare for, conceptualize and deliver online, phone, and in-person sales presentations
  • Travel to tradeshows, races, events, and more to network with key industry contacts
  • Develop, maintain, and strengthen relationships with key advertisers and media buying agencies
  • Provide prompt phone/email follow up to all inbound inquiries
  • Properly track all account activity in our CRM
  • Create efficiencies in the sales process
  • Provide excellent customer service and build strong account relationships
  • Forecast revenue from media campaigns
  • Report directly to Lola’s Director of Sales


  • A minimum of 2 years of related work experience, ideally in the digital media industry
  • Candidates for the position should have a solid understanding of digital advertising and marketing, especially publisher-direct advertising
  • Excellent interpersonal and written communication skills
  • A keen ability to see opportunities, understands needs, create solutions, set proper expectations, and close deals
  • Must possess strong organizational and analytical skills with the ability to work across internal departments
  • Strong experience working with PowerPoint and Excel and is experienced using research and marketing to craft and deliver unique proposals/presentations
  • Self-starter that is ambitious in nature, with an entrepreneurial approach
  • Passion for the cycling / outdoors industry and an active lifestyle. We work hard and we play hard at the Lola Digital Media

How to Apply

Send your cover letter and resume to jobs@loladigitalmedia.com with the subject line “Application: Sales Representative, Bikerumor” to be considered. If a Lola employee referred you, be sure to include that in your email.

As a minority-owned business, Lola Digital Media is dedicated to Diversity, Equity and Inclusion in all that we do. It’s not just about growing our already diverse team, but about the role we can have in being a part of the broader global conversation.

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2 years ago

I hope the recent increase in marketing-disguised-as-article isn’t a sign if things to come. I’ve been frequenting bikerumor more often as a result of Outsides purchase of pinkbike has done the same

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