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Orbea Launches New “Behind The Scenes” iPhone App

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Orbea launches a new iPhone (and iPod Touch, iPad, etc.) app today for dealers and consumers.

PRESS RELEASE: Orbea USA has created a global environment where loyal Orbea followers can access up to the second information on Orbea products, athletes, events, developments and corporate information that is being constantly updated by Orbea global staff.

For phase one (available March 22nd) the application will have content on athletes (road, mtb, multisport), all in-line 2010 model products, including a product development section, listing of events (consumer, demo ,race expo, dealer events, tradeshows) and a section called Inside Orbea that has a factory tour, company history and all contact information.

“Phase two is where the application will really come alive,” said Tony Karklins, Orbea USA’s managing director. “We will use the app for consumer posts and learn what they want from Orbea. We would like this interface to eventually work as a sales tool for taking orders, product and tech videos and to register warranties”.

“For sales the options are endless,” said Ronnie Points Orbea USA’s national sales manager. “Once the Orbea app community is built, new product releases as well seasonal promotions can be communicated very quickly. Letting Orbea consumers know about events and shop demos in their area is just one other example of tying consumers and dealers together”.

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