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PC17: Cinelli USA shows Nemo Disc proto & new Superstar, new Exposure lights & mounts, USE Components in the U.S., more

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If you’re looking for Cinelli in the U.S., Cyclone Bicycle Supply is most likely the starting point. As the exclusive distributor for Cinelli USA, Cyclone was on hand at PressCamp to not only show off the newest goods from Cinelli, but their other brands as well. That includes products under the Ultimate Sports Engineering umbrella like Exposure lights and USE Components, and AcePac bags which all had a few interesting things on display…

Still in the prototype realm, we got a quick look at the Nemo Tig Disc frameset which will soon join the Nemo Tig (below). Obvious differences include the move to flat mount disc brakes with thru axles front and rear. The fork looks like it could be borrowed from the new Superstar Disc (also below).

Cyclone distribution exposure auto lights ace pak bags cinelli disc brake road bike 2018-16

Details were limited on the disc frame, but we’re assuming it will be similar to the Nemo Tig rim brake frame with Columbus Spirit triple butted tubes and made in Italy. The Nemo Tig retails for $2,399.95 for the frameset, so expect the Nemo Tig Disc to run at least that much.

 

Cyclone distribution exposure auto lights ace pak bags cinelli disc brake road bike 2018-23

 

For a fully modern approach, Cinelli is now offering the Superstar in rim or disc brake builds. The full carbon frame has a claimed weight of 850g and offers up to 28mm tire clearance with thru axles for the disc model and QRs for the rim brake version. One interesting claim for the frame design is the shape of the headtube and corresponding kink in the top tube which is said to improve how the front end responds to large impacts, absorbing the shock and allowing the front wheel to remain stable.

Compatible with both mechanical or electronic drivetrains, the disc frame will retail for $1800, and Cinelli is finalizing the complete builds.

Rim brake versions of the Superstar start at $1600 for the frameset, and $2550 for a complete with Shimano 105 as pictured above.

cinelli-usa.com

Cyclone distribution exposure auto lights ace pak bags cinelli disc brake road bike 2018-36

The Superstar rim brake version inside was set up with one of the AcePac saddle bags that Cyclone also distributes in the U.S.

In a nutshell, AcePac was described as being competitive with Blackburn and Topeak on performance, but “kills it on price.” The Czech Republic based company is turning out a number of different bags with features like Cordura fabric made from recycled water bottles, Duraflex buckles, YKK waterproof zippers, and clever touches like a removable waterproof inner liner that allows you to keep the back fastened to the bike, but you can pull out the liner with all of the contents and move it to your tent.

Available in multiple colors, sizes, and models, AcePac will soon be adding cookware and eatware to the collection, as well as tents, sleeping bags, and hammocks for a full bikepacking portfolio.

acepac.bike

Exposure Lights is another one of Cyclone’s lines, which have some killer features and a few new products. Most interesting is the Reflex Plus smart technology which makes the light brighter or dimmer based on your speed – and whether you’re on or off road. Thanks to onboard sensors, the light knows how fast you’re going, whether you’re going uphill or downhill, and when you’re riding offroad based on how much it gets bounced around and adjusts the light accordingly. That saves you precious battery life when you’re going slow and don’t need up to 4500 (!) lumens for the top of the line model, but then burns with power of the sun when you do. The lights are also completely self contained so you don’t have to worry about additional battery packs – though you can connect remote switches, rear lights, or other accessories through the charging port. Built with CREE LEDs and an OLED display to tell you battery life, mode, etc., the lights all use a tactile click button now instead of a soft touch for operation. Essentially, these small lights pack more power and features into their bodies than just about anyone else. We’re told that Exposure is working on a Bluetooth app as well to allow you to create custom burn patterns. The Exposure Diablo above even includes Tap Technology that allows you to change modes and turn it on or off by tapping anywhere on the light instead of using a button – though it knows the difference between bouncing around when riding and an actual tap. Pretty clever.

New products to the line include a 35mm handlebar mount that can be shimmed to 31.8, and light for filming with your GoPro or other action camera.

exposurelights.com

Also part of Ultimate Sports Engineering, USE Components have a long history of making light weight, innovative parts for everything from road, to track, to MTB. Like the other brands in this post, Cyclone Bicycle Supply will be distributing the parts in the U.S. for both wholesale to bike shops as well as consumer direct sales at MSRP.

USE Components distribution will include parts like the Vyce stem which uses a dual wedge design to clamp both the bar and the steerer with a single bolt. The 50mm stem for 31.8mm bars above measured exactly as claimed at 118g. Vyce Stems will sell for $125 and pair well with the Nail and Nail Wide bars which will all be available from Cyclone Bicycle Supply in a few weeks.

UPDATE: Cyclone Bicycle Supply wanted to offer a bit more clarification on sales, and replied “AcePac will be dealer only, but Cinelli, Exposure and USE will be consumer direct also. Cinelli is live, and Exposure/USE and also Selle San Marco consumer direct websites are on their way”

ultimateuse.com

cyclonebicycle.com

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VeloKitty
VeloKitty
6 years ago

$2,399.95 for the steel frameset? That’s well up into custom price territory. Honestly it should cost about $1199.95.

Flatbiller
Flatbiller
6 years ago

The area where the chainstay junctions with the dropout looks like a 2013-2014 BMC; the driveside chainstay looks like the 2012 Bianchi design aesthetic, and the BB, if you squint, looks a lot like the 2014 Tarmac (but only the red ones in size 56).

(Had to get in the “This bike looks like a …” post first, before some other Captain Who Cares posts…)

Michael
Michael
6 years ago

@Zach

You shouldn’t list Cyclones info. They are a shop distributor not retail.

Penn Teller
Penn Teller
6 years ago
Reply to  Michael

No, the post mentions explicitly that Cyclone will sell to consumers at MSRP. And it’s not like no consumers have ever heard of QBP. Don’t you think it’s a little infantalizing to try to hide anything but the LBS from consumers?

If Cyclone exhibited at Press Camp and told journalists that they’d be selling consumer-direct, it’s absurd to expect some sort of industry omertà.

And even if they weren’t selling consumer-direct, it’s my understanding that there’s a vast, interconnected web of computers—an “internet,” if you will—that consumers can use to find out who distributes what products. It sounds crazy, but I swear it’s true!

Michael
Michael
6 years ago
Reply to  Penn Teller

Yep, you are correct. Riders know who distributes things. BUT, the issue is many times people have contacted distributors and tried and many times succeeded in getting product at dealer cost.

I know of 3 people who’ve done this. And in the end it hurts the IBD. And people wonder why the IBD is failing or why the IBD isn’t happy to just throw some parts on a persons bike for free when they’ve bought them cheaply somewhere else.

Cyclone was at Press Camp not as Cyclone, but as a few very specific products. Which they have a right to do. They weren’t showing all the products they offer.

So thank you to Zach for clarifying things.

VeloKitty
VeloKitty
6 years ago

The made-in-the-USA Masi Legacy Gran Criterium frameset with an ENVE fork and Chris King Inset Headset is $2,000.

Steve
6 years ago

I’m also confused as to how that frameset is $2.4k. WTF?

Dave
6 years ago

Morning everyone, Dave from Cyclone here. Just want to be clear on a few things. Cyclone Bicycle Supply is a bike shop distributor and shops interested in these brands should contact us there. Cinelli-USA.com is consumer direct site for clothing,parts, accessories and limited selection of frames. As of now there is not a consumer direct site for any of the other brands but they are in production. If your interested in something from these brands we ask you to contact your local shop and work with them to get what you need from us.

thanks for the coverage Zach!

Joe Bond
Joe Bond
6 years ago

Check out the pricing for new production SuperCorsa framesets for even more WTF.

Phil Sherwin
Phil Sherwin
6 years ago

Michael: You’re suggesting that a cycling gear news site should hide basic and easy-to-find information about a distributor because, on a handful of occasions, a consumer was able to con some other distributor into selling parts directly at wholesale prices?

First of all, this isn’t a widespread problem because no reputable distributor has an incentive to do what you suggest. Incompetent inside sales reps may do so on occasion, but they risk being fired for it. Distributors risk losing product lines if it happens regularly. Wholesale-to-consumer transactions are not a real-world problem.

It’s just this kind of wild-eyed and irrational impulse to “protect” the IBD that is killing the IBD. The market is changing, and no amount of protectionism will stop that. “Adapt or die” is a cliché, but it applies here.

Many IBDs obsess over corner cases like yours and, worse, shame consumers who make entirely rational economic decisions. (Like going online to get a cassette delivered tomorrow at 60% of what a shop would charge to get the same thing in a week). Obsessing over business methods from the 1980s is easier than finding relevance in a changing marketplace, but shops that refuse to give consumers a reason to choose them (other than a shrill exhortation to “support your IBD”) will just go away.

Bob Dobolina
Bob Dobolina
6 years ago

Michael: You’re suggesting that a cycling gear news site should hide basic and easy-to-find information about a distributor because, on a handful of occasions, a consumer was able to con some other distributor into selling them parts at wholesale prices?

First of all, this isn’t a widespread problem because no reputable distributor has an incentive to do what you suggest. Incompetent inside sales reps may do so on occasion, but they risk being fired for it. Distributors risk losing product lines if it happens regularly. Wholesale-to-consumer transactions are not a real-world problem.

It’s just this kind of wild-eyed and irrational impulse to “protect” the IBD that is killing the IBD. The market is changing, and no amount of protectionism will stop that. “Adapt or die” is a cliché, but it applies here.

Many IBDs obsess over corner cases like yours and, worse, shame consumers who make entirely rational economic decisions. (Like going online to get a cassette delivered tomorrow at 60% of what a shop would charge to get the same thing in a week). Obsessing over business methods from the 1980s is easier than finding relevance in a changing marketplace, but shops that refuse to give consumers a reason to choose them (other than a shrill exhortation to “support your IBD”) will just go away.

Slim
Slim
6 years ago

Cinelli handlebar tapes are also distributed by QBP!

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