For most outdoorsy people, oatmeal is nothing new. Except when it is. Picky Bars’ new performance oatmeal is not your typical, bland breakfast mush. Instead, the brand has taken their performance based, foodie approved approach to bars, and created a whole new segment of their business.
With the goal of creating a breakfast that was both athlete focused and delicious, Picky Bars partnered with Elyse Kopecky of Run Fast, Eat Slow fame. After perfecting the recipes, Picky Oats went the Kickstarter route for the first round of production and made their funding goal in just 10 hours. Now, they’re out on the market and available in three flavors.
Apple cinnamon is a popular oatmeal flavor, but Picky Oats kicks it up a notch by adding ginger and chia seed to the mix with How ‘Bout Dem Apples?
Game, Set, Matcha! is a mix of Matcha (Japanese green tea), goji berries, pepitas, and cardamom for a caffeinated kick to start your day. 
