Radial Cycles, a new brand out of the UK is set to launch at the Milton Keynes UCI Cyclcross World Cup. Launching a new brand is somewhat common, but Radial is launching with a 33 bike line from the start, a seriously impressive undertaking.
They are keeping details on the bikes quiet until launch, so we will have to wait and see!
From Radial Cycles: New British brand, Radial Cycles, will be the Platinum Partner of the forthcoming UCI Cyclocross World Cup in Milton Keynes on the 29 November. Radial Cycles will be using the event to launch their brand, giving the public the first glimpse of their new range of 33 bikes as well as supporting parts and accessories. It will also be an opportunity for visitors to meet and get to know the team behind Radial.
Developed through experience and designed in Britain, Radial Cycles has been created to inspire performance at all levels and disciplines. Dedicated to continuous customer service and support, the direct to customer website, Radialcycles.co.uk, provides every customer access to desirable products at the right price.
Matt Pryke, Brand Manager of Radial Cycles commented, ‘We’re delighted to become the Platinum Partner of the UCI Cyclocross World Cup; this event will be a major stepping stone as we launch Radial. What better way to launch a British brand than during this exciting event, held in Britain for the very first time.’ Simon Burney, UCI Event Director stated, ‘It’s a major coup for us to bring the UCI Cyclocross World Cup to Milton Keynes. Our partnership with Radial Cycles supports our best-in-class vision of associating with dynamic, progressive brands to help deliver our world class events.’