Rapha joins Canyon-SRAM to bring top kit to the Women’s Pro WorldTour

Rapha-Canyon-SRAM_womens-team-announcement

While it has been just a week or so since Rapha said that they will be parting ways with Team Sky after the 2016 race season, today they have already announced a partnership with a new pro team and signal a bit of a change of direction by focusing on the women’s WorldTour for the next three years.

By joining up with Canyon//SRAM Racing, who took over the Velocio-SRAM team that was just shuttered, Rapha will transition to developing and providing women-specific race kit for the racers, as well as their off the bike lines for both riders and staff. Their Souplesse line-up has really grown out of making their men’s Pro Team gear performance available to women, even more so in the last year, so it will be interesting to see how Rapha continues to add to the Souplesse line expanding the top level kit being made for women, but more importantly being offered to consumers.

WMNcycling.com

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