When reserve carbon wheels first broke out onto the scene, they gave Danny MacAskill a pair to literally try and break. In spite of riding the carbon rim without a tire installed, the wheel proved impressively durable. Now, that same robust carbon engineering is expanding to the road side of things – this time with help from Cervelo.

Reserve carbon wheels venture into road & deeper gravel with Cervelo, aftermarket comes next

How is Cervelo involved with a carbon wheel brand that started with Santa Cruz Bicycles? Years ago, a Dutch conglomerate by the name of Pon Holdings purchased the Cervelo brand. A few years later, they also purchased Santa Cruz Bicycles. With both brands under the same roof, it’s only natural that Cervelo lent their aerodynamic talents to Reserve to help create a line of deep profile road rims (and a deeper gravel rim).

As a result, the new road and gravel Reserve products will be launching exclusively on 2021 Cervelo bikes. Don’t worry though, they’ll also be available aftermarket shortly after the bikes are released.

Reserve carbon wheels venture into road & deeper gravel with Cervelo, aftermarket comes next

For road, there are three new rim profiles with the Reserve 65, 50, and 35. The Reserve 32 is a new addition to the gravel line up which was started by Reserve in early 2019.

Reserve carbon wheels venture into road & deeper gravel with Cervelo, aftermarket comes next

Reserve 65 Road (Rear)

The heavy weight of the road line is the new Reserve 65 – a 65mm deep tubeless ready rim. Measuring 21mm internally, the rim is most aerodynamic when used with a 25mm wide tire, but is “most comfortable” running a 28mm tire.

  • Depth: 65mm
  • Width: 21mm
  • Weight: 520g (rim); 1673g (50/65 DT 240 set)
  • Spokes: 24
  • Price: $2,400 USD

Reserve carbon wheels venture into road & deeper gravel with Cervelo, aftermarket comes next

Reserve 50 Road (Front & Rear)

Intended as a rear wheel, the 65 is meant to be paired with the Reserve 50 up front. Following the same naming convention, this is a 50mm deep profil that is also 21mm wide internally. All of the Reserve wheels and rims are tubeless ready – and preferred tubeless. Shipping with tape and tubeless valves, just add a tire and some sealant.

  • Depth: 50mm
  • Width: 21mm
  • Weight: 490g (rim); 1638g (DT 240 set)
  • Spokes: 24
  • Price: $2,400 USD

Reserve carbon wheels venture into road & deeper gravel with Cervelo, aftermarket comes next

Reserve 35 Road

For more of an all purpose wheelset, check out the Reserve 35. Measuring 35mm deep and 21mm internally, the rims are the lightest of the road line at 395g.

  • Depth: 35mm
  • Width: 21mm
  • Weight: 395g (rim); 1449g (DT 240 set)
  • Spokes: 24
  • Price: $2,400 USD

Reserve carbon wheels venture into road & deeper gravel with Cervelo, aftermarket comes next

Reserve 32 Gravel

When things get a bit more rough, Reserve is ready with a line of gravel wheels which already included the Reserve 22 and 25. New to the selection is the Reserve 32, marketed for gravel racing. The 32mm deep profile may provide some aero benefits, and the 24mm inner width is meant for 32mm and larger tires.

Reserve carbon wheels venture into road & deeper gravel with Cervelo, aftermarket comes next

Even though the 32 is slightly shorter than the 35, it’s a big heavier due to the more robust construction to survive punishing gravel adventures. These will only be available in 700c, but if you’re looking for 650b, the Reserve 25 covers you there.

  • Depth: 32mm
  • Width: 24mm
  • Weight: 410g (rim); 1515g (DT 240 set)
  • Spokes: 24
  • Price: $2,400 USD

Reserve carbon wheels venture into road & deeper gravel with Cervelo, aftermarket comes next

All of the new Reserve road and gravel wheels use the same pricing structure and include hub options with DT Swiss 350 ($1800), 240 ($2400), and 180 hubs ($2800). They also include a full lifetime guarantee. That means if you ever break a wheel while riding, they’ll send a new one within 24 hours. Run over it with your car? Then you’ll be eligible for a low-cost crash replacement, also fulfilled quickly. Of course there is some fine print.

The wheels are now up on the new Reserve Wheels website below.

reservewheels.com

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11 Comments
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Tom
Tom
1 year ago

hard to see much aftermarket uptake at these prices. Also feel like aero should be optimized for 28mm tires at this point – fewer people want to ride 25 these days.

DB
DB
1 year ago
Reply to  Tom

These aren’t intended for the aftermarket. Open mould rims with stock hubs to be able to fit carbon wheels at a given pricepoint. Then set a high MSRP so the customer perceives the wheels as a high value component rather than a housebrand item.

Tom
Tom
1 year ago
Reply to  DB

perhaps not, but re-read 3rd paragraph.

nightfend
1 year ago

All the wheels look the same now. We have long passed peak aero.

El Pataron
El Pataron
1 year ago

Pon owns both brands? This is anti-competitive nonsense that is waaaaay overpriced. Hard pass.

E B
E B
1 year ago
Reply to  El Pataron

Other than the two brands service different target markets…

Rob
Rob
1 year ago

Overpriced and overweight.

Jeff
Jeff
1 year ago

the Far Sports Gravel wheels are $1400 less expensive and about 200g lighter. So these sound like a great deal. /s

Matt
Matt
1 year ago

I recently got a set of the new Santa Cruz Reserve 50 road clincher/tubeless ready wheelset that came on a new Cervelo.  My preferred setup is to run them as clinchers but I’m finding it extremely difficult to unseat the bead from the rim once the tire is installed, making on the road flat tire fixes impossible.   The only way I’ve been able to unseat the bead is to use a set of channel lock pliers, which invariably damages the tire.  I’ve tried several different clincher tire brands with similar results.  I’ve reached out to Reserve Wheels and this was their response:

“The Reserve 50 road wheels are tough to unseat the bead from the rim. I have reached out to our engineering team and they recommend using different rim tape but you’ve already tried that. Unfortunately, I do not have any more recommendations to help or make the unseating process easier on your rims at the moment.”

Is there a simple solution to unseat difficult tire/rim combinations while out on the road?

Stuart
Stuart
1 year ago
Reply to  Matt

I’m having the exact same issue… I work in a bike shop and it took all three mechanics about an hour of blood sweat and tears to get the tyres off the bead. Would be physically impossible to do at the side of the road.

Let me know if you get any more info from Reserve themselves

Matt
Matt
7 months ago

So reserve changed the design of the rim and replaced them for me. Getting clinchers on them now is doable but the unseating the bead problem still exists.