Today, Revel announced it is relocating its U.S. headquarters to a new home at the eastern edge of the Rocky Mountains in Golden, CO. Revel Bikes was founded in 2018 in the town of Carbondale, CO, and as the brand grew, it opened an additional facility in Taichung, Taiwan. While Revel has had its share of ups and downs recently, the brand has remained a fixture in the mountain town of Carbondale, where owner Adam Miller founded the company 8 years ago.
“Carbondale will always be home to us and has made us who we are today. But this move allows us to better serve our customers and build a long-standing brand in the cycling industry.”
– Adam Miller Owner/Founder of Revel Bikes
With the brand’s founder, Adam Miller, back at the helm as owner after some financial troubles last year, this relocation appears to be a major part of the brand’s long-term growth strategy. Compared to the lovely but smaller mountain town of Carbondale, Golden’s location should simplify and streamline numerous aspects of business, such as shipping, logistics, and even airport trips for Revel Bikes.
Additionally, according to the press release, “Golden’s proximity to Denver and Boulder will allow Revel to better grow their business in a sustainable way. It will also position them closer to Colorado’s growing network of component suppliers, customers, and other outdoor brands.” Indeed, Golden has become a hotbed of the cycling industry in Colorado and is already home to numerous brands, including Yeti Cycles, Commencal USA, Feedback Sports, and others.
Plus, Revel says, “The relocation also opens doors to new career opportunities as the company expands its operations and customer service teams,” and that they “will be adding to their team with local hires and will be fully operational in Golden by March 15th.”
Revel says their new showroom in Golden, CO, will include a full demo center and test fleet so riders can try before they buy. The new showroom facility is scheduled to open by April 1st.
