Home > Other Fun Stuff > Advocacy & Industry News

Shop Spotlight – River City Bicycles in Portland, OR Celebrates 20 Years

11
Support us! Bikerumor may earn a small commission from affiliate links in this article. Learn More

River City Bicycles

River City Bicycles, a highly respected, not to mention BEAUTIFUL  bike shop in the most bike happy city of Portland is celebrating its 20th anniversary this year. Our award winning, bearded, “consumer of anything he finds unfinished” friend Kevin Neidorf put this little piece together for them to show a fraction of what they’re about. Dave Guettler opened his shop in 1995, and if you took every bicycle, component, and accessory out of the store, the abundance of wood artistry in everything from the display counters, racks that hold the  bicycles, and other various treats (like an indoor test track upstairs!) including a welcoming staff would still be a worthy reason for a visit.

Click over to check out the beautifully done video from Kevin as well as a touching message from Dave himself.

Message from Dave:

“River City Bicycles started twenty years ago in 1995- our first day open was March 8th. As you could imagine, that is a time I will never forget. To me, it was the opportunity of a lifetime, the perfect ‘put up or shut up’ moment, one of those rare times when you get to find out just exactly what you are made out of, to absolutely put out as much effort as you are capable of. This being our twentieth year in business, I have spent even more time than usual reflecting on the early days of River City and the changes since then in the biking around the Portland area. I would like to dedicate this 20 year anniversary to not only the great customers who placed their faith in River City to deliver a great bicycle and equally great service, but to the amazing staff who have worked here in that time. And of course, thank you, Portland, from the bottom of my heart. Thanks for appreciating who we are and what we do. There is a lot of ‘us’ in Portland, and there is a lot of Portland in River City. I promise that River City will continue to improve. Even though we are regularly mentioned in the short list of ‘Best Bike Shops’, we will always approach our business from the perspective of our customers, to always try to do the right thing, to try to always make it very difficult to leave here without finding something you need or want. We are ALL cyclists here, and take our jobs very seriously, but have fun doing them”!

-Dave

Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

11 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Mike T.
Mike T.
7 years ago

Incredible!! I see they have a shrine to The King – Eddy Merckx. I have a great photo I took of Eddy when he won the 1974 world championships in Montreal Canada. I’ll try to send it to Dave and hope he can print a copy and put it on his wall.

Mavis
Mavis
7 years ago

Hell yeah!

Matt F
Matt F
7 years ago

Good shop. Good mechanics

Springer
7 years ago

Great shop, great people. Thanks Dave!

CurYam
CurYam
7 years ago

Congrats to Dave and staff. Rivercity is one of the best shops in America!

Krampus29
Krampus29
7 years ago

Congrats to you and your employees on 20 years Dave. I still need to come visit your shop. Lester

Trygger
7 years ago

Congratulations to river city on 20 years!

Matt
Matt
7 years ago

This is my go to shop in Portland. Great service and people. Heres to another 20 years!

Otis
Otis
7 years ago

I went to this shop when i visited Portland and its truly a cool place. I was totally bummed when a my River City water bottle got hit by a car.

MTB Fanatik
MTB Fanatik
7 years ago

Great shop and staff!
Every time I pass through Portland, I always make a point to stop in and check out the latest. The best part is I always leave with a unique present for myself, the most recent of which was my dream MTB. Congrats Dave!

Scott M
Scott M
7 years ago

Congratulations Dave. The video made me smile, and remember when I worked for you in the old days. You hit the nail on the head on the difference between being in a car and on a bike for commuting, totally agree. Don’t mess with the shrine to Eddy, that’s key.

Subscribe Now

Sign up to receive BikeRumor content direct to your inbox.

Subscribe Now

Sign up to receive BikeRumor content direct to your inbox.