Serotta brand relaunching in 2020 w/ titanium road, all-road, and gravel bikes!

I thought their steel was more innovative in that it was more different than what existed in the market at the time. The Ti stuff was also great, but there were other similar things being done at LiteSpeed, for instance.

That’s awesome and a apropos that they’re doing a gravel bike. If my memory serves me correctly Ben was one of the first to look at increasing fork trail and lowering BB height on road racing frames to improve stability through high speed corners.

Having built many dozens, possibly even hundreds of Serotta’s while working as a bike mechanic at one of the largest Serotta dealers in the world, and having built and ridden many other competitors’ bikes, in my opinion Serottas were the very best built and best riding frames on the market, bar none, whether steel, Ti, carbon, or carbon/Ti. The swaged steel or Ti tubing was a hallmark of Serotta bikes. Having built and ridden more bikes than I could possibly count, while now a bit old school in several respects, I think those old Serottas are still some of the very best riding bike out there, along with a select few other bikes (that I shall refrain from naming so as not to start that argument), not for a racer, weight weenie, aero geek, or people who think that a harsh jiggly ride means a bike is good, but for everyone else who wants to spend a long day in the saddle. Some credit of course was due Ben, but a great deal of the credit went to the amazing craftsmen and designers who worked for him, such as Kelly Bedford. Many of the factory workers, welders, etc., went to work for 22 after Serotta collapsed. Kelly went out on his own making great hand-built bespoke frames. Hopefully this latest iteration of Serotta bicycles can avoid what to me seemed to be the a series of what in retrospect were poor business decisions that plagued Serotta for years and that ultimately led to the bankruptcy of the brand under Devine Cycling Group in 2013.

i hope it’s ben serotta, who got shafted 7 years ago in what amounted to be a hostile take-over. all iknow is i rode a few of his bikes with the “clorado concept” tubes years ago and they were some of,if not the best bikes i ever rode.

I still have my 19-year old Colorado III with carbon F1 fork. I love that thing – not sure if I would want to make the switch to Ti, especially at a high-four to low-five figure price point.

Hi there. I had a CAD steel bike with carbon fork and seatstays. The handling was so perfect that by simply leaning your head to one side would direct the bike into a corner. A new version of this bike with the bigger tyre clearance would be very tempting

I recently received my custom Serotta Duetti. I’m 6’9″ tall, and the bike is roughly 67cm. I had it equipped with SRAM Force eTap AXS groupset, HED Belgium wheel, and White Industry hubs. The process working with Ben and his team was awesome. Ben made sure I had a good fit; he worked closely with our local folks at Revolutions in Fitness (also great team). I went in for four separate fittings; one specifically for seat, and a final fitting just to make sure everything was perfect with the real bike.

The bike is beautiful. I get loads of comments not only about the size but about the design, welds, etc. It also rides great! I feel so much more of my power is now getting to the road. It’s more smooth, corners way better, and it’s much more comfortable that my previous (custom steel/carbon) bike. Because of COVID supply chain issues, the process took about one year but it was well worth it.