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She Pedals: New Women’s Cycling Mag Launches in Sept

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PRESS RELEASE: A new women’s cycling magazine: She Pedals: The Journal of Women in Cycling will launch its debut issue on September 1, 2009. Envisioned and edited by Dena Eaton, a 20 year veteran to the sport, She Pedals will be the first women’s cycling magazine dedicated to inspiring women to ride. Whether it is a Six Day Madison, an Epic mountain bike race, a Tour, or a Charity fundraising ride, She Pedals will provide insight into the world of all women on wheels.

She Pedals is designed to be a magazine for all women who ride. “The goal is to weave a publication that gives women of all ages, abilities and cycling interests something to inspire them…” said Dena. It will be a quarterly print publication with feature articles, interviews, photographic essays as well as columns dedicated to riding, training, nutrition and lifestyle. A competitive track cyclist, Dena said the magazine will cover some aspects of competitive cycling but not necessarily the mainstream events on the calendar. “Cycling has a reputation as a very insular sport and I believe a publication such as She Pedals may help expand the definition of cycling to include the larger population of riders who are the real backbone of the sport.”

The quarterly publication will be printed in runs of 15-18,000. The debut issue is offered free to anyone who registers at www.shepedalsmagazine.com. Subscriptions will be available starting with the December issue.

She Pedals will also debut its first issue at Venus de Miles, Colorado’s first women’s only ride, in Boulder and at the Dirt Inspires Women’s Trail ½ Marathon, in Aptos, California both on August 1, 2009.

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