Specialized Forever. That’s been the dream of Mike Sinyard that Specialized “will go on indefinitely, longer than any individual.” That concept seems to be rolling into place with the announcement of a new Specialized CEO 48 years after being founded by Mike Sinyard.

While Sinyard will no longer serve as the company’s CEO, he will continue to be involved as the Founder, Chairman, and Chief Rider Advocate–and “as the brand’s visionary leader.” The new CEO is Scott Maguire, who comes to Specialized from Dyson where he worked for 18 years in multiple roles including SVP of Engineering & Operations and finally as Chief Operating Officer. Scott will be in charge of running the Specialized business and will report to Sinyard.

Press Release:

Morgan Hill, Calif., March 16, 2022 — Forty-eight years after starting Specialized, founder Mike Sinyard announced the appointment of Scott Maguire as CEO. As Founder, Chairman, and Chief Rider Advocate, Mike remains fully engaged as the brand’s visionary leader. The dream has always been to create Specialized Forever, which means ensuring that Specialized goes on indefinitely, longer than any individual, including Mike himself. Scott will own the responsibility of running the business and will report to Mike. Specialized will remain an independent, passion-driven company with the freedom to invest.

Scott joins the company from Dyson where he spent eighteen years in various leadership positions. This includes SVP Engineering & Operations, and culminating in his role Chief Operating Officer, a post he has held for the past two years. Scott holds a master’s degree in Product Design Engineering from the University of Glasgow and Glasgow School of Art.

“Mike and I clicked from the go. We both came from hardworking families which gave each of us the belief that with hard work, ingenuity, and collaboration dreams become reality,” said Scott. “I am extremely excited about the opportunity to lead this revered brand into the future. There’s never been a team this strong in the bicycle industry and the Specialized innovation engine, product, and distribution is unmatched. We have everything we need to deliver products, experiences, and services that matter to riders around the world and affect positive global change.”

“I have more energy now than ever,” said Mike. “With Scott coming on board to run the business, I can focus on better serving riders, providing them with products, services, and experiences they’ve never dreamed of.”

“Specialized is what it is today because of our people, our riders, and our retailers.” said Mike. “Learning is part of who we are. That’s always been part of the Specialized way. I have been looking for the ideal leader for Specialized for years; Scott is perfect because he integrates design thinking, engineering capability, supply chain expertise, and operational excellence to drive meaningful innovation to customers and employees. On top of that, Scott brings together and leverages the strengths of diverse people and cultures to create simplicity out of complexity.”

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Charlie Best
Charlie Best
3 months ago

New CEO is coming from Dyson, so he’s used to working with product that sucks.

Thankyew, thankyew you very much, I’m here all week, etc.

Gordo
Gordo
3 months ago
Reply to  Charlie Best

Tyson also makes products that blow, so he’s got both ends covered. Which probably was a lot like the interview…

Gordo
Gordo
3 months ago
Reply to  Gordo

Also, I too am of the belief that a well curated and heavily culled comment section is the key. Gotta make sure visitors know what’s important…

whatever
whatever
3 months ago

Lets not forget screwing over the consumer too if you like anything but black. For those that don’t know, Specialized has decided that its cheaper to have only black warranty frames, so if you have to warranty your frame, you will only get a black replacement no matter what you had or how important color is to you. Pay thousands of dollars/pounds/euros for a bike/frame that is defective, and all you can have is black. For the cost, I expect much better treatment.

This is just another reason I will steer away from Specialized.

Nope
Nope
3 months ago
Reply to  whatever

As someone who has processed many frame warranty claims for customers (I worked for a company that sold tens of thousands of Specialized bikes each year) and even received two warranty replacements personally I can say that this claim is totally incorrect. While you may not have your choice of replacement frame color, it is not “only black.” It was SOMETIMES only black because that’s what they had available it was also many times a better frame (ie. Comp level frame replaced by an S-Works frame) than the defective frame.

Kenneth
Kenneth
3 months ago
Reply to  Nope

As long as you start the warranty after they admit their faulty engineering has left them liable. As a former specialized retailer I watched them deny countless legitimate claims before a recall was issued than the items be warranty replaced under the recall anyway. As well as the shop owner reconending customers to “wait for the recall”, leaving them without use of their merchandise, or cannibalizing unsold bikes to cover the manufacturers mess up. Nope, since I sold them, I’ll never own one.

whatever
whatever
3 months ago
Reply to  Nope

Check out the video posted last week on the youtube channel GC Performance (a Specialized dealer in south Florida). He indicated this is something Specialized has recently decided, and they will be only black going forward.

Whatever the case, for the cost, they can produce the color of the original if that is what the customer wants. At the super premium price of Specialized, they can do better, or they can buy it back.

Bump
Bump
3 months ago
Reply to  Nope

I have been waiting for 4 months for a Sworks Stumpy frame that broke. It was in a badass purple sparkle, And they frame they are hopefully sending next month will be Black.

Dink
Dink
3 months ago
Reply to  whatever

I’m not sure about that.

Mat
Mat
3 months ago

They’re still in business?

Vince E.
Vince E.
3 months ago

The cycling industry is the only industry on Earth in which its customers wished that it was run like a non-profit instead of a business.