PRESS RELEASE: In an effort to gain awareness in the fight against breast cancer and Susan G. Komen for the Cure®, Specialized President – Mike Sinyard, staff, dealers, Phil Keoghan – host of The Amazing Race and journalists will ride 660 miles from Morgan Hill, CA to the Las Vegas Interbike show. Starting September 17 at 7 a.m., Sinyard and company will ride between 100 and 150 miles a day on a challenging course that winds over Mt. Hamilton and Tioga Pass and through Death Valley before reaching Vegas on Sept. 22.
Specialized has partnered with Komen for the Cure since 2007 and has donated more than $450,000 to aid in the fight against breast cancer. As part of a continuing commitment to Komen, Specialized will be contributing $400,000 to the organization in 2010 through the sale of limited edition Susan G. Komen for the Cure products. “Living a healthy lifestyle and staying active is important because it may lower your risk for breast cancer. Specialized encourages women to do just that, and we’re grateful for their continued support of our promise to end breast cancer forever.†said Katrina McGhee, vice president of global partnerships.
Even in these times when charity donations are down, Specialized donated over $1M to cycling-related causes and charities over the past twelve months. For the coming years Specialized Bicycles has pledged $1.4M in global contributions to in the following areas:
- Promoting access to and sustainability of trails for mountain bikes
- Increasing the amount of cycling pathways and safety of shared-use roads for pavement riders
- Putting more kids on bikes as a way towards better health
- Supporting general health and wellness through the promotion of cycling for everyone
According to Sinyard, “We are lucky to be able to use the bike – a great vehicle for change – to improve the world we all live in. Susan G. Komen for the Cure is one of our key partners in our advocacy efforts, along with the International Mountain Biking Association (IMBA), Bikes Belong, and the Northern California High School Mountain Bike League. Through these and other related efforts around the world, Specialized aims to give back to the cycling community in meaningful ways that have a lasting impact, both to cycling and to the planet overall.”
