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Specialized Breaks the Price Ceiling With $20,000 S-Works Turbo Levo 4 LTD

Studio image of the Specialized S-Works Turbo Levo 4 LTD eMTBThe S-Works Turbo Levo 4 LTD. (All photos/Specialized)
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Trigger Warning: The following article contains descriptions of a bike and its components that are outrageously expensive. If you’re bothered by the already high and consistently rising prices in the bike industry, the new Specialized S-Works Turbo Levo 4 LTD may really grind your gears.

For a long time now, and especially for the past several years, Specialized’s top-tier S-Works bikes have commanded some of the highest prices in the industry. The last couple versions of the S-Works Turbo Levo models launched with prices ranging from $13,500 to $14,500. When the latest Turbo Levo 4 came out earlier this year, it retailed for a whopping $13,500, and has since gone up to $14,000 due to rising prices and costs associated with tariffs and other economic factors. 

While already astronomically expensive, it seems the $14,000-ish range has been somewhat of a price ceiling that most major brands haven’t been too willing to break. Well, with the launch of the new $20,000 S-Works Turbo Levo 4 LTD, it would seem that Specialized has gone and blasted straight through it and raised that ceiling to a whole new level. All of a sudden, $14,000 doesn’t sound quite so expensive, right?

Trickstuff Maxima brakes
Trickstuff’s Maxima Brakes cost a cool $1,350 on their own.

Specialized S-Works Turbo Levo 4 LTD: What’s so LTD about it?

The LTD version of the S-Works Turbo Levo 4 takes the existing, money-no-object S-Works model and cranks it up with a handful of extra fancy components. It is built around the same S-Works carbon frame, but it comes with a special — and eye-catching — Astral Blue paint job. Like the regular S-Works model, it boasts the extra powerful Specialized S-Works 3.1 motor putting out up to 720W of peak power and 110 Nm of torque. It also comes with the 840 Wh battery, and the 280 Wh range extender appears to be included — thank goodness.

Cane Creek Electric Wings cranks
Everybody loves some Cane Creek titanium cranks. The Electric Wings come in a 160 mm length.

The LTD swaps out the high-performance Fox 38 Factory for the uber-trick new Fox Podium inverted fork. The SRAM Maven Ultimate brakes are traded out of a set of Trickstuff Maxima brakes with 223 mm rotors front and rear. Specialized also chose to switch the SRAM XX Eagle eMTB cranks out for a set of titanium Cane Creek Electric Wings in the same 160 mm length. Lastly, the LTD version rolls on Industry 9 Hydra 2 hubs laced to the burly Roval Traverse HD rims, instead of the DT Swiss 240 DEG hubs on the standard version. Otherwise, as far as we can tell, the rest of the build is the same. 

Does spending $6,000 more result in any weight savings? No it does not. In fact, the claimed 52-pound and 14.6-ounce weight of the LTD is 11.3 ounces heavier than the regular S-Works version in the S4 size.

Why Does it Cost $6,000 More?

studio image with back angle view of the turbo levo 4 LTD
You could buy quite a few things with $20,000, or one S-Works Turbo Levo 4 LTD.

When looking at the component upgrades on the Turbo Levo 4 LTD, we asked ourselves, does this add up to a price increase of $6,000 over the already totally dialed and very expensive $14,000 version? To find out, we did a little math using the retail prices of the upgraded components and those on the standard, budget S-Works model. Here’s what we came up with:

  • Fox Podium: $2,000 – Fox 38 Factory: $1,249 = +$751 
  • Trickstuff Maxima Brake Set: $1,350 – SRAM Maven Ultimate Brake Set: $600 = +$750
  • Trickstuff DH Rotors 223 mm: $92/each: $184 – SRAM HS2 200 mm/220 mm: $132 = +$52
  • Cane Creek Electric Wings: $900 (on Cane Creek site) – SRAM XX Eagle E-MTB Crank: $275 = $625
  • Industry 9 Hydra 2 Hubset: $700 – DT Swiss 240 DEG hubset: $740 = -$40
  • “Complimentary” Range Extender and Cable: +$700
  • Total difference: $2,838

Based on this math, the fancy Astral Blue paint job on the Turbo Levo 4 LTD costs somewhere in the neighborhood of $3,100. Of course, the equation above does not factor in various other cost increases related to shipping, production, materials, tariffs, etc., which have generally gone up across the board, but still…  

Studio image of the Turbo Levo 4 LTD from the side
The Astral Blue paint job is pretty slick.

Heck, you could buy the Range Extender, Podium fork, Trickstuff brakes and rotors, Cane Creek cranks, and Industry Nine Hydra 2 hubs as new parts, and that adds up to $5,834. Then you could swap them out at your leisure and have all of the regular S-Works components as backups, or you could sell them off to make some of your money back. Or don’t buy any of them at all, and take solace in the fact that the regular S-Works Levo is already one of the best full-power eMTBs you can buy.

Who Is Buying a $20,000 Bike?

studio image of the Turbo Levo 4 LTD cockpit area
No denying that it’s a good-looking and tricked-out ride.

If you’re wondering who the heck would buy $20,000 eMTB, well, so are we. At the same time, we ask the same thing about any $14,000+ bikes, and there’s no shortage of those out in the wild. Based on the number of regular S-Works Turbo Levo 4’s out there, it’s safe to assume that there’s a market for the LTD, too. We doubt they’ll be flying out the doors of bike shops, but you know there are a few folks out there who will pick one of these up simply because of how expensive it is.

The S-Works Turbo Levo 4 LTD is available now in sizes S2 through S6. You can learn more about it or purchase one for every member of your family on the Specialized website or at your local Specialized dealer.

specialized.com

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30 Comments
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Conal
Conal
2 months ago

This is getting a bit silly. I wonder how many people would view an owner of such a bike as having more money than sense. I know I would.

blahblahblah
blahblahblah
2 months ago
Reply to  Conal

you must be miserable

inverse137
inverse137
2 months ago
Reply to  blahblahblah

He is correct.

Shafty
Shafty
2 months ago

BBBOOOOOORRRRIIINNNGGG!

Joenomad
Joenomad
2 months ago

I didn’t win the Powerball drawing, so I’ll have to pass this time around. Sick paint job though.

Exodux
2 months ago

$20K for a mass produced, non special bike from a large company that makes bikes in a larger volume than anyone! No thanks!

seraph
seraph
2 months ago
Reply to  Exodux

Giant makes a higher volume of bikes, just saying.

Alan
Alan
1 month ago
Reply to  seraph

Giant own Specialized.

inverse137
inverse137
2 months ago
Reply to  Exodux

and will give you ZERO noticeable improvement over a $3,500 bike.

Simplex Field Service
Simplex Field Service
2 months ago
Reply to  inverse137

Actually a Honda CRF125F is $3599, so you’re close.

Last edited 2 months ago by Simplex Field Service
Matt
Matt
2 months ago

High price and little effort to justify off the regular build. People need to expect and receive better from them.

John_ebike
John_ebike
2 months ago

My home built 3,000w Mxus powered Fatbike, with a 48v 800w home built battery pack with Daly Smart BMS, non branded front suspension fork, Suntour NCX suspension seat post, Bluetooth Amp and Speakers, rear rack and too box etc etc cost me about 1,000usd in total 8 years ago, is still working perfectly and looks like new..and all original except for new tyres..
It would be no good for mountain riding, but for the flat gravel farm trails around my rural home in Thailand, shopping trips to town etc it has been reliably perfect for the past 8 years! And I’ve saved 19,000USD to boot..

8797
seraph
seraph
2 months ago
Reply to  John_ebike

I know what you’re getting at, but your bike is in no way a direct comparison to a high-end full suspension carbon eMTB.

Chris White
2 months ago
Reply to  John_ebike

That’s clearly a motorbike with pedals.

Eggs Benedict
Eggs Benedict
2 months ago

There are certain people that have to have the most expensive of what ever their interest is, golfing, bikes, skis, etc. They equate most expensive with most best. This bike caters to that person.

seraph
seraph
2 months ago
Reply to  Eggs Benedict

If you’ve got the capital and don’t feel like having something custom built, this is a totally acceptable course of action.

Eggs Benedict
Eggs Benedict
2 months ago
Reply to  seraph

Absolutely.

I would like to know how many they actually sell.

Tim
Tim
2 months ago

It would seem that this bike’s $20k price tag is more about making $15k bikes seem more “affordable” than the features of the bike itself. It’s like seeing the price of the fully loaded new car, suddenly the merely premium version looks acceptable (to some). Not many will buy this bike, but it will make some think $15k isn’t so bad after all.

tech9
tech9
2 months ago

hmmmm.. Aprilia RSV4 1100 or Ebike.. The Aprilia is 500.00 cheaper. 🙂

seraph
seraph
2 months ago
Reply to  tech9

Also it’s a motorcycle. People always compare bikes to cars or motorcycles on price, but they’re not even the same category. A bike isn’t a substitute for a car, it’s a completely different tool with a completely different purpose.

inverse137
inverse137
2 months ago

Dumb bike.

Marcel
Marcel
2 months ago

And then you just have an e-bike, just like your grandpa…. just with a bit more shiny parts

J R
J R
2 months ago

This price is crazy…I recently bought a very nice used car for a price lower than the price of this bike. But, if Specialized thinks there is a market for this bike (and other manufacturers (maybe we should just call them resellers) or there is a market for 14K bikes) and these bikes sell…? Well, that is the way it goes, good on them, and I say let them transact in the way they want to transact. For others who think a 20K bike is lunacy (which I think it is), the solution is to reward manufacturers (or resellers) who provide good value for money so that these manufacturers/resellers survive and thrive. IOW, spend your money in a way that supports the values you want to be supported.

Joenomad
Joenomad
2 months ago

I am ok with Halo bikes and those that can afford them. This allows the trickle down technology to be a little more affordable to normal working people.

J-Dog
J-Dog
2 months ago

The point of this bike is to get people to talk more about their brand. They have been wildly successful in doing so. The individuals who are excited to purchase such bikes already own $100,000+ watches, various homes, real estate, planes, boats etc. This is not an extravagant purchase at all for such people. In fact, they might buy a handful of these bikes for each of their many homes as well as for friends to ride with them. In the world of the mega rich, this bike is a rounding error at best. It is also yet another way to get their envious friends to talk about how rich they are.

The barrier of entry for regular people creates the illusion of exclusivity and privilege. For this the brand has done a great job.

I do however feel bad for any dealer who orders one and can not connect with a buyer. The dealer will likely have to sell such a bike at a loss in order to try to recoup their investment. The bike brand will come out unscathed as they will make their money on the sale no matter.

This high retail price also does a good job of making their lower priced models seem more commonplace. Again, a win for the brand.

I do not support this brand for various reasons and I am certain most people can find better ways to spend the money they do or do not have. There is always a point of diminishing return on investment on bike purchases. This obvious lies above far that threshold. It may actually help define that threshold for those doing serious shopping and carefully considering the cost to value ratio.

Complaining about the high price is only building the buzz around their brand and this is certainly what they want. Congrats.

For some of us it builds the case that this is a foolish brand to support in any way. That is the bad with the good for this brand.

Shafty
Shafty
2 months ago
Reply to  J-Dog

A bike purchase isn’t an investment. It’s recreational equipment with a limited lifetime. The moment you buy it, it loses value.

Tom
Tom
2 months ago
Reply to  J-Dog

no dealer is stocking this bike unless they have a CONSTANT flow of uber rich clients willing to drop big $ at the drop of a hat.

Tom Wenzel
Tom Wenzel
2 months ago

Biking is the NIMBY of the free-market economy world: the same people buying cheap carbon rims on Alibaba are the ones whining about bike companies charging what the market will bear.

Anonymous
Anonymous
1 month ago

Just ordered mine! Super excited to shred whistler. Sure it’s a lot of money, but I just sold a 1/200000 of my share in Berkshire Hathaway and bit the bullet. If anyone has any good recommendations for coaches in whistler I’m going to need one for the wifey, had to cheap out and get the $14,000 bike for her ☹️. Anyways I’ll keep you updated on how it shreds.

Ryan
Ryan
1 month ago
Reply to  Anonymous

Lol, i would do the same thing if i could afford it! Have fun! You only live once.

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