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Specialized Lays Off 8% of Employees

specialized layoffsPhoto: Krynica Zdroj
16

The latest staple outdoor company to announce massive layoffs: one of the U.S.’ biggest names in bicycles and bike gear. In a brief press release Wednesday, Specialized announced major cuts.

“Over the last three years, the industry has changed at an incredible pace and shown that cycling is more powerful than ever,” the release begins.

Then it states the company is releasing 8% of its workers worldwide.

The California-based bike, component, and clothing manufacturer employed 1,500 people as of 2016, according to the most recently-available unofficial statistics.

Specialized said in the release that the layoffs amounted to an effort to adapt to the shifting — and growing — cycling industry landscape. They occurred a month after the brand terminated its entire ambassador program, a move that blindsided many athletes under the Specialized umbrella.

Full release below.

specialized.com

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Mr Pink
Mr Pink
19 days ago

Surprised it’s only that after canceling orders for a million bikes.

biker
biker
19 days ago

It must be admitted that Spesh are the industry’s absolute, hands-on champions at using corporate BS. You just can’t not appreciate how they managed to combine “cycling is more powerful than ever” with announcing laying off their staff in such a way that it sounds like another huge victory. Kudos!

Charlie
Charlie
19 days ago

So long and thanks for all the fish.

Dinger
Dinger
19 days ago
Reply to  Charlie

I hope they remembered their towels..

AK_Ben
AK_Ben
19 days ago
Reply to  Dinger

Engage Bistro Drive.

whatever
whatever
19 days ago

Sorry for those laid off, I wish you well. But Specialized has lead the way in trying to fleece the consumer on everything bike while quality has been so so. Now they among many other brands, will find it hard to walk back their prices and/or improve quality. May they and the car companies/dealers suffer.

Bike Shop Guy
Bike Shop Guy
19 days ago

I guess this is what happens when a company such as Specialized moves away from what made them so successful in the first place. Cutting out their retailers in hopes of building margin only lead to local bike dealers cancelling tons of orders, dropping them as a brand and then stocking more of their competitors.
I know that we have built a nice fan base for Giant thanks to us moving away from Specialized. It hasn’t hurt us nor our clients but I assume it’s hurting Specialized!

Big Dave
Big Dave
19 days ago

How many times have we seen Big S do something that upsets literally everyone, with no consequence?

They are still one of the largest brands and are still the most common bike on my local trails and roads by far and we have every brand imaginable for sale here.

The same folks saying “This is awful!!” will be riding a 2024 Stumpy I guarantee it…

Our outrage is so temporary.

El Pataron
El Pataron
19 days ago

Specialized buys former Pearl Izumi building
Published January 11, 2023
by Steve Frothingham
LOUISVILLE, Colo. (BRAIN) — Specialized Bicycle Components bought the award-winning office building here previously owned by Pearl Izumi, for $14.9 million.

The company said Thursday that it would use the space for an innovation center.

Gawd I h@te specialized.

Deputy Dawg
Deputy Dawg
18 days ago
Reply to  El Pataron

How could they time the announcement of these two decisions any worse?!

Scott
Scott
16 days ago
Reply to  Deputy Dawg

They also laid off somewhere around 100 people a week before Thanksgiving last year.

Greg
Greg
19 days ago

Sounds about right

blahblahblah
blahblahblah
18 days ago

i smell a price hike coming

Andrew
Andrew
18 days ago

Tough decision but a necessary one.

Shafty
Shafty
18 days ago

Don’t you love how money is tight just as they purchase a $15million building, which presumably needs to be staffed. What a steaming pile that company is.

Don’t buy Specialized
Don’t buy Specialized
17 days ago
Reply to  Shafty

The over 12% of us that were laid off agree that the “S” is a steaming pile. They care nothing for the rider or LBS, just profits.

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