Squirt Lube Now Available Through Feedback Sports in U.S.

Squirt Lube, which we reviewed very positively in the past, has taken a while to find a solid distribution relationship in the U.S., but thankfully they seem to have it all set now.  Here’s the PR:

Feedback Sports known for manufacturing top level bicycle repair stands and the first to design and produce bicycle specific digital scales; is proud to announce they are the exclusive distributor of Squirt Lube in the USA.

Squirt Lube is a unique wax/water emulsion bicycle chain lubricant. It contains more than twice as much wax as solvent based wax lubes, and as a result lasts more than twice as long, even for multiple rides. It does not gather dirt or grime and no de-greasing is required or recommended. The emulsion process allows the wax to be suspended in water so Squirt does not contain harmful solvents. This 100% biodegradable product works well in all conditions, wet and dry, and is equally good for mountain biking and road cycling.

Dewet Marais, Squirt’s founder and avid cyclist who is based in South Africa said, “The grassroots effort we have done with Squirt promotions at races and events over the past 3 years is starting to pay off.  We receive hundreds of positive emails and reviews after people try our product.  We are the leading lube in South Africa and look forward to working with Feedback Sports to address the US market.”

Squirt has gained credibility and has been endorsed by many riders in the upper echelon of cycling; with the likes of Travis Brown, Ned Overend and Katie Compton to name a few.  Marais explains “The reason for success has been the proprietary process of manufacturing; the unique features are exactly what riders depend on every day”.

Doug Hudson, founder and President of Feedback Sports and MTB racer said, “I have been using Squirt for the last year and really love the product.  I like looking down at my chain after a race and seeing silver.  When I heard they needed help with distribution, I jumped at the opportunity.  The lube is a great addition to our repair stand products and our sales rep force will be showing it to bike shops around the country.  I expect this product to do extremely well with both pro racers and every day cyclists due to its functionality and longevity.”