Introducing the new 2×10 X0 and X9 drivetrains was Michael Zellman, SRAM’s road product manager and, currently anyway, the man with the best job in the world.
A lot of pros were on hand to celebrate the launch, including Rebecca Rusch, Jeremy HK and wife Heather Irmiger and Willow Koerber doing her best to look tall, among others.
Good times, lots of good people and plenty of (sorta) good pics to come.