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SRAM awards gold metals, outfits World Championship contenders’ bikes with special cassettes, chains

Written by Kristi Benedict
16 Comments
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Photo: Victor Lucas, provided by SRAM

If you see one of these gold cassettes and chains on a SRAM sponsored rider’s bike, it means two things: First, they’re competing for the World Championships in DH and XC in Vallnords, Andorra. Second, it means you’re there watching them, because after the race, those parts are getting pulled.

The gold finish is aesthetic only, but they’re hoping it provides a bit of a mental edge. The rest of the bikes and outfits will switch from normal team livery to national colors as athletes compete to bring home the title of World Champion to their home country. More pics below…

Photo: Sven Martin, provided by SRAM
Photo: Sven Martin, provided by SRAM
Photo: Victor Lucas, provided by SRAM
Photo: Victor Lucas, provided by SRAM

Watch the racing via livestream September 5th and 6th on Redbull.tv.

SRAM.com
Kristi Benedict
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16 Comments
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Huck
Huck
9 years ago

(deleted)

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kt
kt
9 years ago

And roll it in glitter…

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1byfan
1byfan
9 years ago

If by turd you mean one the best thing to happen to mountain biking after suspension then your right.

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S
S
9 years ago

Sparkles!

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Ridebeersleep
Ridebeersleep
9 years ago

Parts that Gwin does not need.

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The Boss
The Boss
9 years ago

Good bit of marketing by Sram. I wonder of those particular parts were Boooorrrrn in the U..S….A!

Head for the hills, Glory Days are a coming!

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K11
K11
9 years ago

the largest cog on the xc cassette should be gold! Not that it really matters.

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edge
edge
9 years ago

for the price of a “regular” XX1 cassette..it should be coated in gold!!!!

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hatersgonnahate
hatersgonnahate
9 years ago

It is obvious to me that you folks that are hating on X0DH or XX1 have either never tried them, or are terrible at setting your bikes up.

XODH is a silent and amazing DH drivetrain.
XX1 changed the face of MTB drivetrains forever for the better.

If you dont like the prices, that I can understand. But calling them “turds” is ignorant.

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ifbikes
ifbikes
9 years ago

or you can buy a gold, or blue, or red KMC chain any day

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Donald
Donald
9 years ago

SRAM by my personal experience is amazing. My shimano xtr on the other hand is not as reliable as my X11 or my converted x10 system. SRAM chains versus shimano chains is night and day why would anyone want to deal with a shimano chain and a chain breaker vs a sram quick link. I do not understand why ther is all the sram hate for a American company pushing the envelope is to me a good thing.

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xc-fr
xc-fr
9 years ago

(deleted)

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gsmith
gsmith
9 years ago

So, how did they do this? You can’t anno steel, right?

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g
g
9 years ago

Wow, that’s great but really? And we wonder why parts for us consumers cost so much?

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haromania
haromania
9 years ago

Sram went from a company I never gave a second thought to 5 years ago, to pretty much my favorite stuff out there. Love their stuff.

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