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Stages Power Meter Hits Europe w/ Direct Sales Model

Written by Tyler Benedict
7 Comments
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Stages Cycling crank based power meter group shot

European riders can now get the Stages Cycling stick-on power meter directly from the brand.

The units will still be manufactured and attached to the crank arms in their Boulder, CO (USA) headquarters, then shipped to Europe. Sebastian Eckmann, who most recently worked for Pearl Izumi, will head up operations in Kirchzarten, Germany.. Rather than run through a different distributor for each country, they’ll sell direct to both shops and consumers, streamlining the process a bit (for them, anyway). Saddleback LTD will continue to serve the UK and Ireland.

Initial inventory and options are limited, but the full range is expected to be in stock there sometime in January. Stages Power meters will start at €699 and top out at €899 for sales in Continental Europe.
Tyler Benedict
11,282 articles

Tyler Benedict is the Founder of Bikerumor.com, where he’s been writing about the latest bikes, components, and cycling technology for almost two decades. Prior to that, Tyler launched and built multiple sports nutrition brands and consumer goods companies, mostly as an excuse to travel and ride in new places.

Based in North Carolina, Tyler also loves the Vanlife & family adventure travel and is always on the lookout for the next shiny new part and off-grid adventure.

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maddogeco
maddogeco
10 years ago

Is this just a 1 sided power meter? does it just assume both your legs have equal power?

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Samuel J. Greear
Samuel J. Greear
10 years ago

Why would a retailer even bother to stock these? Unless there is sufficient margin that the retailer can undercut the cost that stages sells them for direct (which I doubt) and unless Stages allows retailers to do that (which I also doubt) — there is virtually no incentive for a retailer to care to compete at a higher price (after factoring in sales tax).

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MB
MB
10 years ago

@Samuel – Retailers obviously get better pricing. Like just about every product they sell. Why would they have to sell for less than Stages sells direct for it to make sense? They make a margin at MSRP so they can make money by selling them or not make anything by telling you to order them yourself.

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Tom
Tom
10 years ago

I don’t understand why they translate the dollar price 1-on-1 to a euro price??? When I buy this in the States I get a 37% discount? For me this is the difference between buying or not buying….

(or getting a friend living in the states buy one for me)

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Kaare
Kaare
10 years ago

Import tax and VAT!

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Rob
Rob
10 years ago

That’s why Tom would get it sent to him as a “gift.” Vat and Tax are no longer an issue.

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Mark
Mark
10 years ago

Marking it as ‘gift’ doesn’t work. It will only slightly increase the value till what you don’t have to pay import tax and vat. Declaring a low value will work in most cases but is clearly illegal.

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