Strava has added a bit of cross-platform functionality as part of their new #Strive social media sharing campaign. By combining basic ride data with ride photos or maps of your route, they are making it easier to share your ride with friends across other social media platforms. While up until now, it was really only your friends on Strava who could see how far and long you rode this weekend, with the new Strive function on the Strava mobile app, now you can share with friends on Facebook, Twitter, and Instagram in hopes of luring them out to join you on the next bike ride…
Strava says the Strive campaign is an effort to expand their community by helping you easily share a bit more info about your activity, more than just a bike pic or a selfie of you suffering. The Strava social community is essentially built on you sharing rides and either competing with your friends, peer pressuring your friends (or yourself) to get off the couch and ride, or just friendly reminders on how easy it is to get out and ride with those around you. So by letting you share a photos from your rides or maps of your rides, overlaid with distance, ride time, and elevation gain, Strava is providing a bit more incentive to
brag about share your ride outside of the Strava club. Take your ride updates to Facebook, Twitter, and Instagram to egg on more of your friends to convince them to come out and join you.
To use the new Strive sharing feature you need to manage it all from the Strava app on your mobile device…
1. In the app pick one of your activities (that includes GPS movement data) that you want to share.
2. Click the activity’s share icon either from your feed or the activity itself ( for iOS; for Android).
3. You will then be able to select the map view or a ride photo to share (if you’ve already attached photos to the activity, if not do that first) with the data added.
4. Then lastly you can choose how and where to share the photo. We’ve used Facebook, Instagram, and regular mail ourselves so far, but Twitter, SMS, and some other options are also possible.
We weren’t able to pick photos that were automatically synched from a linked Instagram account. But it was easy enough to go into the ride and reattach a pic via the app, and then share with the data overlay. While it takes a couple of extra steps then say just sharing a ride photo directly through your phone’s Photos, Instagram, or Facebook apps, we really like the simple stats overlay and have the feeling that we’ll be reaching for #Strive whenever we share pics from our more adventurous rides.