Made by the good folks at Asheville Brewing Co., the new I9PA is a 9x dry hopped pale ale that’ll be making its debut tonight at the brewery’s tap room from 6 to 9pm.
On top of the frosty beverages, they’ll be raffling off a set of I9 wheels and a Cane Creek DB shock. Those’ll sit alongside a silent auction with plenty of other amazing products from a huge assortment of local brands, shops and providers like Suspension Experts. To top it all off, they fabricated these sweet tap pulls from their hubs!
Check the flyer and PR below for full details…
PRESS RELEASE: Industry Nine, or “I9” an innovative company in the heart of the Blue Ridge Mountains, and Asheville Brewing Company, established in 1998 as the third Asheville-based brewery, have collaborated to introduce the I9PA beer and to raise funds for local greenway development on Thursday November 18, at The Millroom in downtown Asheville. The I9PA beer is a nine times dry hopped session style IPA with a high flavor profile, which is perfect as a post ride beverage. Proceeds from the fundraiser will go to Friends of Connect Buncombe, an organization committed to the implementation and construction of greenways in Buncombe County.
The beer launch and fundraiser will be held from 6PM to 9PM at The Millroom, Asheville Brewing’s event venue, located at 66 Asheland Avenue in downtown Asheville. The event will feature raffles for a wheelset from Industry Nine and for a Double Barrel Inline Shock from Cane Creek Cycling. There will also be a large silent auction for items from local bicycle industry businesses. Proceeds from beer sales, the raffles, and the silent auction will all go directly to Friends of Connect Buncombe. The event is open to the public and anyone who is a beer lover or who wants to support local bicycle infrastructure is encouraged to attend.
Industry Nine and Asheville Brewing intend to make this an annual event and use it to provide funding and awareness for bicycle advocacy in Asheville. A portion of ongoing proceeds from the sale of the I9PA beer will be allocated to greenway development.
-About Asheville Brewing Company
Brewing in Asheville, NC since 1998, Asheville Brewing Company was the third of what is now many breweries in an exploding beer destination town. ABC has an eclectic group of talented brewers including some avid mountain bikers. The original of ABC’s two Asheville breweries is in a converted twin theatre that is now one of the nicest second run theaters around, boasting full digital 3-D capabilities. Asheville Brewing is a very diverse company that has a serious focus on unique and creative beers.
-About Industry Nine Componentry
Founded in 2004, Industry Nine Componentry is a bicycle wheel and hub manufacturer located near the heart of downtown Asheville, one of the most popular cycling destinations in the US. Industry Nine produces high performance, fully customizable products that will stand the test of time. In house manufacturing allows Industry Nine to offer unique US made goods that are now distributed in over fifty countries worldwide.
Supporting partners:
Gold Partner:
Cane Creek Cycling
Silver Partners:
Bicycle Shops:
Liberty Bicycles, Motion Makers, Sycamore Cycles, Youngblood Bikes, Sycamore Cycles, Carolina Fatz, Hearns Cycling and Fitness, The Hub, Beer City Bikes, Billy Goat Bikes, Chainheart Studios, and Epic Cycles
Bicycle industry:
Suspension Experts, EndlessBikeCo., The Bike Farm, Asheville on Bikes, Blue Ridge Adventures, Pisgah Productions, Outrider, Pisgah Mountain Bike Adventures, Mr. Bator, Bikerumor, Pub Cycle, and Kolo Bike Park
Others:
Oppenheimer Funds Asheville, Oowee Products, Threshold Provisions, Bröö Haircare, and Asheville Video Lab
