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Swobo Adds Step-Through Versions of Fillmore, Novak City Bicycles

Written by Tyler Benedict
6 Comments
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Swobo-filmore-and-novak-step-through-mixte-city-bicycles

Swobo recently announced a pair of completely new bikes, giving fixie and trail riders something to round out their collection. What they didn’t mention until we met up with them on their Swobo Road Show was the addition of step-through frame options for the Fillmore and Novak. Not specifically women’s models, they use a hydroformed chromoly frame like the standard versions, but get a bit shorter effective top tube length and other minor geometry tweaks.

The Novak (beige) gets a three speed hub and rim brakes to come in at $1,049. The Fillmore upgrades to an 8-speed Alfine hub and disc brakes for $1,399. Spec is pretty good, with bonus touches like lock on grips and polished/hammered metal fenders. More pics below…

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Swobo-filmore-and-novak-step-through-mixte-city-bicycles

Swobo-novak-step-through-mixte-city-bicycle

Swobo.com
Tyler Benedict
11,281 articles

Tyler Benedict is the Founder of Bikerumor.com, where he’s been writing about the latest bikes, components, and cycling technology for almost two decades. Prior to that, Tyler launched and built multiple sports nutrition brands and consumer goods companies, mostly as an excuse to travel and ride in new places.

Based in North Carolina, Tyler also loves the Vanlife & family adventure travel and is always on the lookout for the next shiny new part and off-grid adventure.

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Andrew
Andrew
10 years ago

I like Swobo bikes, I really do, and I’d like to carry them in my shop but they’re just too expensive. Factor in having to order them from Hawley and give them a cut and it isn’t worth it. I suppose some of it is a factor of not having a large enough economy of scale; I just wish they were competitive and dealer direct.

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Dave
Dave
10 years ago

Andrew,

Not sure where you are located but you should look at Linus Bike. These have been amazing in sell thru with price points from $440.00 to $850.00.

http://www.linusbike.com

If Linus is available to you it would be a great line to pick up.

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Champs
Champs
10 years ago

Andrew: expensive relative to whom?

Swobo has always seemed to be extremely “price-competitive”, i.e. much cheaper than the comparable Surly, whether that’s built up or just the F/F. If there’s another brand that belongs in the conversation, I can’t think of it just now.

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Dave
Dave
10 years ago

Champs,

When you say that SWOBA is price competitive compared to Surly. You cannot compare the bikes above to Surly as they are completely different. You have to compare the above bikes to Linus, Brooklyn Cruzier, Breezer, etc.

The prices above are closer to Pashley, Paperbike, Abici, and all of those are make in Europe vs. Taiwan.

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david
david
10 years ago

what happened to the old swobo? enough with the taiwanese tanker bikes. give me some eddy hoodies, fenster knickers, minkman shorts, silk pokadot lined cotton jackets, wool mccluhan hoody, etc,etc. bring it back…

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Dave
Dave
10 years ago

The problem with the old SWOBO is that it would do OK in big cities or major markets but because it was so expensive the it would not sale in the mid sided markets until stuff was put on sale.

Most people on this site love bike stuff but the larger population sees some of this stuff as just too expensive compared to other similar stuff out there so it does not sell.

If it does not sell then dealers have a difficult time committing dollars to it.

Look at the high end GIRO clothing. It’s very nice, made in Santa Cruz but the prices are very high and difficult to sell.

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