Tailwind Nutrition Debuts with High-Electrolyte Endurance Sports Drink

Name / branding SUCKS change it change it change it!

Tailwind: Now with Beano!

An “endurance” drink that is basically electrolytes? So what is one to do for protein replacement after 2 to 3 hours? Fuel for less than 6+ hours does not an endurance drink make in my book.

Try it before you knock it, perhaps. Tailwind doesn’t taste like medicine like most of the stuff you guys probably drink.

First off, thanks for your sense of humor. We came up with the name Tailwind Endurance Fuel while on the Hermosa Creek Trail in Durango, CO (where we’re from). We joked about taglines like “Blow away your competition”, but we were actually thinking of that nice push you get when a tailwind hits your back. At the time, we had no idea that Tailwind Sports even existed or had some connection to Lance Armstrong.

As for “industrial products people”, we’re just endurance athletes who couldn’t find anything on the market that worked for us. Stomach problems, cramping, a gagging reflex (because drinks out on the market are just way too sweet for long rides and you stop drinking), you name it…it was a total bummer to invest countless hours (and money) into preparing for an event just to have it end miserably because our fueling options weren’t working. We originally created it for ourselves, and then friends started asking for it, then acquaintances (you get the picture).

As for protein, the latest research shows that protein has no measurable impact on performance and is a leading culprit for stomach issues. Joe Friel has a great post here where he looked at the most recent research: http://www.joefrielsblog.com/2011/09/should-you-use-carbohydrate-protein-sports-drinks.html. Is protein important for recovery? Absolutely. Should it be part of your overall diet? You bet. But, to drink it during your activity? Not good.

We only put in Tailwind what will help your performance: calories (dextrose/glucose+sucrose), electrolytes, and organic flavoring. That’s it. And, we have customers running with Tailwind for 24 hours straight – that’s the real proof.

I hope this helps you understand where we are coming from…

Thanks,
Jenny

I tried Tailwind for the first time this past summer training for a 24 hour endurance event held in Moab, UT. I can’t believe I’m saying this, but it exceeded my expectations. I always have gotten stomach cramps and a sensation of oncoming diarrhea (never experienced it though) during most of my events that go past 2 hours. I used Tailwind for 80-90% of my calories during up to 8 hour races and guess what? My stomach has never felt so great. I guess I’m sold. I used to rely mostly on Hammer Nutrition products, Melon was my favorite flavor of Heed, Gu Chomps, gels, chews, waffles, etc, but I think the Orange flavored Tailwind has officially replaced most of it. I found switching to the caffeinated berry after the 8 hour mark works great and gives a pretty good boost to your energy.