Doing one Ironman distance triathlon is hard. Doing more than one in a year takes some serious commitment and dedication. 50? Now that’s crazy talk. That’s why the feat of James Lawrence, AKA the Iron Cowboy, seemed impossible at the outset. Having completed the insane challenge we now know it is possible, though it’s still as unbelievable as ever.
After completing 50 Ironman distance triathlons in 50 days with one in each state, the 50-50-50 challenge may be possible, but James’ record will probably stand untouched for quite some time – especially since he held the previous record of 30 Ironman official events in one year. Raising funds for the Jamie Oliver Food Foundation and the fight against childhood obesity, the challenge was for a good cause as well.
Check out part 1 of After the 505050 – an Interview with Fezzari Athlete James Lawrence, The Iron Cowboy next…
2 time world record holder and Fezzari athlete James Lawrence, the Iron Cowboy, completed his epic 505050 challenge on July 25, 2015 in Utah. He did 50 Ironman distance triathlons (2.5 mile swim, 112 mile bike ride, 26.2 mile run) in 50 consecutive days in 50 different states. Fezzari Bicycles is proud to sponsor him in this unbelievable attempt. Why did he do it? In his own words: “To find my own physical and mental capabilities and to do something so crazy that hopefully it would get the world’s attention on the epidemic of childhood obesity that is sweeping our nation.” James was supplied with 3 different Fezzari bicycles. The Fezzari T5 equipped with Shimano Dura-Ace Di2 drivetrain, Mavic Wheels, Vision cockpit, and Garmin Vector pedals was his primary bike he rode 90% of the journey. He also had the latest Fezzari Foré CR5 road bike, and another 2015 Fezzari Foré CR5 road bike to use as backups. James said of the bikes, “I rode these bikes 7,000 miles and didn’t have one mechanical issue. I love Fezzari!”
You can learn more about James ‘The Iron Cowboy’ Lawrence’ at www.ironcowboy.co
Help James #fightthefight by visiting and donating at www.ironcowboy.com/donate
Fezzari Bicycles is the U.S. leader in the direct-to-rider bicycle buisness. Fezzari prides itself on buildling competition quality, exceptionally fit road, triathlon, and mountain bikes at unbeatable values. Fezzari Bicycles: Custom, Quality, Direct. Learn more at www.fezzari.com.
Video shot and edited by Chris Mabey Photography
Additional footage provided by Jaybird Sport