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This Must Be the New Red, Even SRAM Isn’t Hiding It Anymore!

unreleased new SRAM Red road bike groupset, raced by Lidl-Trek at 2024 Giro d Italia(Photo SRAM/Getty Images)
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We’ve known that a new SRAM Red group was in the works for quite a while. We even spotted some pretty killer leaks of it on Twitter back in January. And now it seems like SRAM isn’t even trying to hide it anymore. They posted this photo of Lidl-Trek’s Jonathan Milan winning stage 4 of the Giro d’Italia on their Facebook, with what looks like those leaked levers.

Plus, a few of their sponsored teams are posting photos of bikes equipped with an unreleased groupset. And now SRAM’s own social media is teasing #newSRAM.

New SRAM Red AXS, coming super soon?

unreleased new SRAM Red road bike groupset, teased by SRAM
(Photo/SRAM)

The last completely new SRAM Red eTap AXS groupset came out more than 5 years ago. And it’s been raced at the top tier on the road, cyclocross, and gravel ever since. But it’s time for a refresh, right? We’ve seen the leaks. We’ve made predictions. But it looks like the time is near for an official launch.

unreleased new SRAM Red road bike gearing at Giro TT, drivetrain details by Velon
(Photo/Velon)

Whether it’s Velon breaking down the massive gear ratio on Daniel Martinez’s bike at the Giro d’Italia.

unreleased new SRAM Red road bike groupset, raced by Bora-Hansgrohe at the Tour of Hungary, photo by Sprint Cycling
(Hungary photos Bora-Hansgrohe/Sprint Cycling)

Or Bora-Hansgrohe sharing dozens of pics from the Tour of Hungary with #TourdeHongrie.

Pretty much everything we noticed in January’s leak seems to have made it onto the pros’ bikes.

We don’t have any official details to share yet, but with the Giro in full swing, and teams and the brand posting pics, it seems like a good time to launch a new group… stay tuned.

SRAM.com

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pball
pball
9 days ago

There’s also been a bunch of bike shops posting pictures on Instagram of SRAM branded coolers with #newSRAM and party invites for May 15. What’s in the box!?!

Veganpotter
Veganpotter
9 days ago

Far too 12speedy for me… and very likely still DOT fluid like Force. Hopefully the next generation goes to mineral oil like they’re offering with their MTB brakes

Eggs Benedict
Eggs Benedict
9 days ago
Reply to  Veganpotter

I was wondering the same, is it going to be DOT fluid or mineral oil.

jason
jason
9 days ago
Reply to  Veganpotter

what’s with the constant “dot bashing”?!? no problems with dot on different bikes for years.

Ullulu
Ullulu
9 days ago
Reply to  jason

Do you work on your bike yourself? Do you dispose of it as hazardous waste according to regulation? Is it not true it will soon go stale once the bottle has been opened?

Dinger
Dinger
8 days ago
Reply to  Ullulu

I do. I rarely dispose of it because it doesn’t really wear out in bicycle applications. When I flush my motorcycle brakes I dispose of it the same way as I do motor oil, take it to an auto shop with recycling services.

DOT fluid is superior in lots of ways. Much higher boiling point and the ability to absorb moisture, preserving that boiling point. Mineral oil doesn’t do this so if moisture does contaminate the system, the system’s boiling point drops to 100C.

Ullulu
Ullulu
8 days ago
Reply to  Dinger

At least SRAM recommend to bleed more frequently than you’d do with mineral oil. 2 times a year IIRC, even more ridiculous of a hassle when compared to the kind of attention rim brakes need.

Ullulu
Ullulu
9 days ago
Reply to  Veganpotter

If they stick to DOT and 12 speeds, what’s left? New hood shape, new shifter buttons and a few grams shaved off?

wwm
wwm
9 days ago

Why is it so ugly?

Will
Will
9 days ago
Reply to  wwm

What’s ugly about it?

ritxis
ritxis
8 days ago
Reply to  Will

shifters

nooner
nooner
9 days ago

Cmon Bros, it should be Sram 1X, everyone know 1X is best!

Exodux
9 days ago
Reply to  nooner

If I were to build another road bike ( quit riding the road last year to too many close calls) I would definitely build it 1X. I’m not racing Cat 1 anymore, no need for all that much gear range.

Ullulu
Ullulu
9 days ago
Reply to  Exodux

Works pretty well for me with a 10-33 cassette except for spinning out downhill (descents are pretty twisty in my area anyway) and the fact my lowest gear won’t allow me to stay in Zone 2 when climbing longer steep climbs.
With SRAM AXS I definitely couldn’t be bothered to keep track of TWO batteries.

Evan
Evan
9 days ago

56×10

This a group designed for attacking on the descent

blahblahblah
blahblahblah
9 days ago

yeah great, new levers repainted everything else can wait

John
John
8 days ago

This is not the correct chainring , the new chainring is still tu-tone but appears has been milled down in areas on the face and it actually looks really good

John
John
8 days ago

this appears to be the new chainring

A21EA138-39B6-49B1-AA61-35657873E6CA.jpeg
mud
mud
8 days ago

Look like you can fit all four fingers while gripping the lever. I like the longer length.

Dan
Dan
8 days ago

The Shimano GRX hood shape was so well liked, this lever/hood shape has some similarities

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