Breast Cancer Awareness Month kicks off in October, and Tifosi Optics has joined the movement with a new line of pink-hued shades.
The sporty sunglasses company will donate a portion of the proceeds from each sale to the Lynn Sage Breast Cancer Foundation. A Chicago-based charity, the foundation focuses on breast cancer research and education.
Those wanting to show off their support can purchase pink mirror lenses or frames from Tifosi’s Breast Cancer Awareness Collection.
Tifosi decided to launch the lineup ahead of October so supporters can wear their pink-themed shades to the month’s many events. Those might include breast cancer runs, bike-a-thons, and other fundraising events.
A dollar from each pair of sunglasses sold goes to the Lynn Sage Breast Cancer Foundation, a Tifosi spokesperson said. (That’s 3.3 percent for a $30 pair of shades.) This is the first year that the brand has announced a fundraiser for Breast Cancer Awareness Month.
Rep the movement with pink shades
Tifosi’s Breast Cancer Awareness Collection debuts pink colorways and — for the first time — pink lens mirrors.
The company offers the pink lenses and mirrors for five models of Tifosi’s Swank Series of active-lifestyle glasses. Available models include the Swank, Shirley, Svago, Swank XL, and the new Sizzle.
All styles feature polycarbonate lenses and frames also made from a plastic polymer.
A pink pair of the Swank, Shirley, Svago, or Swank XL will cost $30, while the Sizzle costs $35.
Lynn Sage Breast Cancer Foundation
After Lynn Sage died of breast cancer, a group of her friends and family decided to honor her struggle. So in 1985, they started a foundation to fund breast cancer research.
Since then, the Lynn Sage Breast Cancer Foundation has raised over $40 million, according to the group’s website. The organization invests the funds in scholarship programs, research grants, symposiums, and fellowships, both locally and globally.
With this latest campaign, the nonprofit’s goals align with those of Tifosi Optics, said Laura Sage, Lynn’s daughter and founder of the organization.
“Their limited-edition sunglasses are great looking and a fun and stylish way to fund breast cancer research and education,” Laura Sage said in a news release. “We love the Awareness Collection.”