We spoke to several brands at the Taipei Cycle Show that are taking a different route to market, and Square Root is an upstart that’s using the power of the Interwebz to get you a deal on a new carbon fiber wheelset.

At launch, they’ll offer a full range of mountain bike wheels with full carbon rims consumer direct for $1,199 per wheelset. The line will include models for downhill, enduro, trail and XC, all in 27.5 and 29er (except no 29er DH). They were mum on tech details until the official launch later this year, but it does look like they’ll have multiple hub options…

Rims look approproately wide by modern standards, and get wider as the intended use gets more aggressive. All are hookless and tubeless ready.

A standard flanged hub with J-Bend spokes has Synergy Drive, which isn’t explained, and Interchangeable Technology, which refers to their axle, freehub and end caps system that’ll let you fit them to whatever frame and drivetrain setup you’ve got.

The axle, shown in a cutaway of their direct pull spoke hub option, runs all the way thru the hub, with the non-drive side end cap threading onto it.

Why present at an international show before they’re ready to launch? “Just to put some feelers out there and get people talking” was the response. Interested? There’s no website yet, but hit them up on Facebook here and look for a June 2017 launch.

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socially conscious and concerned
socially conscious and concerned
4 years ago

The axle runs all the way through the hub? Revolutionary!

Veganpotter
Veganpotter
4 years ago

You’d be surprised how many thru axle hubs don’t have this. I doubt it matters though

boo
boo
4 years ago
Reply to  Veganpotter

theyre not *thru* axles then.

Darryl
Darryl
4 years ago

Hope they don’t use that name in Australia

Expat from AU
Expat from AU
4 years ago
Reply to  Darryl

I could use a good root this arvo.

neil
neil
4 years ago

so novatech hubs and carbon rims sold direct? whats new?

boo
boo
4 years ago
Reply to  neil

and theyre 50% cheaper… and proven.. lol

Chris
Chris
4 years ago

“We spoke to…”

I see what you did there ;-p

Pmurf
Pmurf
4 years ago

Digging the brand look. Agree nothing revolutionary here, but the more choices the merrier.

Dekster
Dekster
4 years ago

Prolite with new decals?

John
John
4 years ago
Reply to  Dekster

Considering they were in the both next to Prolite, I think you might be on to something. And also considering they had the new not yet released Pyga carbon bike on display with Square Root wheels and that Prolite makes the Pyga…

mtb4me
mtb4me
4 years ago

great, another carbon wheel brand…i thought it was difficult aligning my toilet paper brand loyalty…at least it’s a true “exploding” category!

Nate Wengert (@phazeronest)

$1200 carbon wheelsets don’t seem to be anything revolutionary.. especially seeing as they are more than likely rebranded Protites