On the one hand, you have Trek’s new online ordering and home delivery program (or shop delivery for complete bikes). Now, you can have the complete opposite, heading to Trek’s Waterloo, Wisconsin, headquarters to get fit for and customize you new bike, or even take it home with you a bit later.
The new Trek Factory Experience offers two ways to get your new Project One bike. Order through your local Trek dealer first, then head to their HQ for a VIP tour and meet ‘n’ greet with the folks that build your frame, onsite lunch and lunch ride, and packing of your bike in a new Scicon bike bag for the trip home.
The second option includes a visit to their shop for a professional fit and guided Project One customization process, plus all the VIP tour, development team meeting, lunch and ride, then your bike is packed and shipped to your dealer once it’s ready. It’s all arranged through their Trek Travel program.