They arguably kicked off the recent “use a light to be seen” movement with their insanely bright and intelligently patterned Bontrager Flare R tail light, and now they’re taking that theme to rest of the bike and rider with a full collection of day glow goods.
At the top of the line are special Project One paint schemes for the Domane, Madone and Emonda. The color’s called Radioactive yellow, and you can customize all of the secondary colors for logo, stripes, etc., independently to create your own blinding masterpiece. Then, top it all off with matching hi-vis clothing…
The Trek-Segafredo team introduced the new ultra bright kit at the Japan Cup, and it’s available to everyone. Their goal is to increase a cyclist’s visibility. Throw in their lights and the bike and fat chance any motorist could miss you (hopefully). Get the paint job on the wind cheating Madone (above)…
…the lightweight Emonda climbing bike…
…and the endurance oriented Domane.
Select clothing items and gear, like the newer Ballista aero helmet, will come in Visibility Yellow.
