Trust Performance lowers the cost of the Message, continues mission for better rides

What a total crap show and already an under performing product to begin with. I would be fuming if I had been one of the very few early adopters (also read sucker). This will end worse than a kick starter campaign and I’d bet they are out of business in less than a few years at best.

Assuming I am doing the math/s somewhat correctly, if you are an enthusiastic current “Trust” owner, and take them up on their current $1k discount for early adopters who want a 2nd fork, you would have shelled out $2700 (1st fork) + $1700 (2nd fork ) = $4400. For new prospective owners, you could buy 1 fork for $1975, or 2 for $3950.

In other words, early adopters will have paid a $725 premium for 1 fork, and a $450 premium for 2 forks, as they have only offered early adopters an additional $275 discount on a new fork (off the current price), not the “$1000” the spin doctors are claiming, which doesn’t offset the $725 premium they paid by supporting this company when they launched 6mos ago. This stands in stark contrast to the article saying “you’ll be up $275 in the end”. I get that you can do the math and phrase things however you’d like, but this still leaves early adopters significantly down in my mind, not up.

Having said all that, for linkage fork curious people, I would also suggest checking out the Motion Ride fork (because it is crazy outside the box thinking), or better yet, the Structure full chassis (including frame and fork), as along with this whole price drop spin, there is also a lot of spin going on in relation to the technicals of the Trust fork. They are selling this thing based on it maintaining trail throughout compression, but not mentioning that in so doing, it will substantially change front center/rear center balance and overall weight distribution, for the worse. The Structure chassis, on the other hand, has the ability to maintain trail via decoupling of the lower/upper head tube angle, rather than via a rearward migration of the axle relative to steering center as on this Trust fork.

So wait a second, you get a 1K credit for “future purchases” but they only make one suspension product? I think they judged the market wrong with their premium pricing for a product that looks so radically different then what riders are accustomed to.