When we tour factories, one of the highlights is catching employees in the act of actually making something. There’s always so much more to the process than we’d imagined, and it’s amazing to see it in person. This little vid from Campy shows off the assembly process for a full disc carbon rear wheel that, sadly, trails off just before revealing how exactly they true it…
From Campagnolo: In an industry that is consistently more high-tech with every passing year and in a time when outsourcing everything seems to be the norm, Campagnolo’s most prized asset are the hands within its very own factory. Mr Ghibli is just one example of how Campagnolo maintains the quality and integrity of its products by producing everything under its own roof through passionate and competent staff. One of the very few companies left who is actually concentrating all of its production in the western world…more specifically the EU, Campagnolo continues to buck current trends not only through innovative product but also through how it produces its fantastic performance componentry.
Mister Ghibli is a unique story that seems better suited to a time in which there was a greater value placed on adding not only quality but passion, pride and soul into each and every product that passed through an artisan’s hands. Passion, pride, soul and hands…ingredients that regrettably are uncommon in the modern production process but thankfully still represent the foundation upon which Campagnolo products are brought to life to this day.
