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Video: How Velocity Makes Bicycle Rims

Written by Tyler Benedict
7 Comments
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Short, simply and to the point, straight from Velocity: “The video offers a rarely-seen look into how our dedicated workers proudly hand-build our bicycle rims at our Jacksonville, FL, factory. In 66 seconds, the video takes you from raw extrusion to a completed rim that’s wrapped, boxed and ready to ship.”
Tyler Benedict
11,282 articles

Tyler Benedict is the Founder of Bikerumor.com, where he’s been writing about the latest bikes, components, and cycling technology for almost two decades. Prior to that, Tyler launched and built multiple sports nutrition brands and consumer goods companies, mostly as an excuse to travel and ride in new places.

Based in North Carolina, Tyler also loves the Vanlife & family adventure travel and is always on the lookout for the next shiny new part and off-grid adventure.

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7 Comments
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hooby
hooby
10 years ago

manufacturing is cool.

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suede
suede
10 years ago

Not even 10 seconds into the video and we get to see an employee blatantly disregard common sense and reach his hand straight at a rim roller, nice.

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Greg
Greg
10 years ago

I thought Velocity was is Grand Rapids, MI?

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Argh
Argh
10 years ago

no carbon, sorry…

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Dave B
Dave B
10 years ago

Nothing unusual in any of the process but Velocity better not let OSHA see this video.

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Mattbyke
Mattbyke
10 years ago

Ouch. Someone is going to regret going to work one day.
Machines need guards. Neat vid , otherwise.

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Joe Spode
Joe Spode
10 years ago

Wouldn’t exactly call those “hand built” … they’re machine made.

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