Expo is reporting that Nielsen is selling off all of its tradeshows, including Interbike, to focus on their core business of audience metrics.
The company’s annual report says they generated $183 million from 2011 trade shows, which amounts to just 3% of their revenue. As part of Nielsen Expositions, they also run Outdoor Retailer Summer and Winter shows, which are two more of the largest sports industry trade events in North America.
Here’s hoping the new owner takes a good hard look at alternate locations *fingers crossed*.