Wahoo Fitness just expanded its definition of performance offerings. Known primarily for its indoor trainers (now treadmills), computers, and sensors, the company is now venturing into uncharted territories. Wahoo is taking a bit of a left turn, expanding into nutrition through a new partnership with Momentous. You might remember Momentous as its previous name: Amp Human (the makers of PR lotion) or Podium Legs. Now Momentus offers much more than bi-carb leg cream. They are a sports nutrition brand that sponsors professional teams, road, mountain, and many sports teams, with supplement offerings that cater to all your wildest bio-hacking dreams.
What does this mean? It means athletes in the U.S. can now purchase Momentous supplements directly through WahooFitness.com, slotting high-quality fueling right alongside the same tech they already use to track, analyze, and maximize training.
Why Did Wahoo and Momentous Partner Up?
The philosophy behind the partnership is based on the idea that better training combined with better recovery equals better athletes/results. Wahoo provides the ecosystem to track, train, and analyze. Momentous provides the nutrition to rebuild and adapt. Together, the brands want to offer a better way for athletes to fuel, recover, and perform.
What Does This Mean Exactly?
Without knowing every detail and intention, allow me to speculate. Wahoo users might get more (wanted or not) fueling suggestions while on the platform. This recommendation could go a few ways imo. If there is a way to offer “fueling recommendations,” let’s say for a trainer session that is assumed to burn 1,500 kJ, perhaps Momentous could float a fueling guide on what to eat and when. That would be a great help (even for seasoned riders like myself), especially with the amount of carbs to eat/hr. Better fueling while training equals better recovery 100% – no argument there.
What would not be optimal would be advertisements and “pop-up” style intrusive suggestions that would be more of a nuisance than a help for bettering the athlete. I could maybe understand a message like, “nice Vo2 session, get some recovery, we recommend X amount of protein or three scoops of Momentous whey.“ That would be helpful for those on a training journey without a coach or mentor. What would not be cool is “You might be low on Omega-3 and Magnesium L-Threonate….it will help you get to the next level of performance.”
Now, neither brand would do something like those above, but it could open the door to such. Plus, indoor cycling has a very particular audience, and the companies that are pillars in the space have lots of user data, not just your watts per kilo.
Could We Start Seeing Supplement Advertisements On Our Head Units?
No, but I wouldn’t be surprised if your inbox gets very detailed on what you need to recover from that five-day stage race or the PR setting training session over the weekend. But, no – I wouldn’t expect to see it anytime soon.
The Voices Behind the Deal
Wahoo CEO Gareth Joyce put it plainly: “It’s a business we greatly admire and one that fits perfectly with our ethos. By integrating science-backed performance fueling into the Wahoo ecosystem, we’re continuing to build the better athlete in all of us.”
Momentous CEO Jeff Byers echoed the sentiment: “High-quality supplementation ensures the hard work athletes put into training translates into progress—helping them recover faster, adapt better, and ultimately get the most out of every session. By partnering with Wahoo, we’re connecting that philosophy to one of the most trusted ecosystems in endurance sports.”
