Juliana Roubion SweepstakesThe new Juliana Roubion we spotted last weekend is finally official! It’s said to have “the brawn of a Bronson in the spirit of a Juliana” and it won’t be available till June, unless you’re the lucky winner of the Juliana Bicycles Instagram sweepstakes.

The prize bike build is identical to Anka Martin’s enduro race rig, and is decked out with all the latest and greatest from SRAM. To enter the content, just upload your best riding photo from now until May 6th. The five photos with the most likes will move onto the judging phase. The winner wins an incredible prize package that includes an all expense paid trip to France, gear from Giro, and of course – one really really nice bike.

Visit Juliana Bikes to learn more.

 

 

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K11
K11
8 years ago

enough. just do a santa cruz female line and forget about juliana branding. nothing against the one this is named after. i can’t imagine this juliana thing taking off…

Andy
Andy
8 years ago

It’s good marketing: it allows them to repackage existing bikes without diluting the Santa Cruz product range.

Ham-planet
Ham-planet
8 years ago

@Andy
Why should saying “Ladies can ride our bikes too,” dilute SC’s brand image? If I were the product manager at SC I’d have a female-specific build kit rather than launching a sub-brand full of dodgy colour choices.