Zipp has often highlighted their Impress Direct-Print technology on various one-off wheelsets, but this might be the best use yet. Not only is Alexander Kristoff a big shot on Team Katusha, but he’s also a native of Stavanger, Norway. What better way to honor his heritage than with a Zipp Super-9 disc disguised as a Viking inspired shield? Granted the choice of material has been upgraded from wood to a much more modern unidirectional carbon fiber…
Given the fact that the graphics are printed directly onto the carbon, the treatment is super light an more durable than decals. You can see the wheel in person on the stage 6 Individual Time Trial in the Tour of California this Friday. Now, maybe another company can follow up with a sword made of disc brake rotors…
