It may not seem like much, but when you’re paying for high end componentry the option for some color is a nice touch. 3T has been going through a rebranding process that differentiates their mountain line from the road – mountain gets a triangle, road gets a circle. As part of their new custom color program for the LTD cockpit, the road icon gets a new coat of paint in one of 6 bright colors.
Available directly from 3T, you can choose to run matching bars, stem, and post, or mix it up and go wild. Whatever you choose, you’ll get in on a couple free bonus goods from 3T if you order soon…
Fans of Skittles inspired colors will be able to choose between the 3T ARX LTD, Ergonova LTD, and Ionic 25 LTD which are all sold separately. Each component will include either a blue, green, light blue, orange, pink, or yellow embellishment from an Italian finishing specialist all covered in 3T’s high gloss finish.
While the colors look great, they do come with a bit of a price. It just so happens that the smallest part has the biggest price increase with the Custom Color stem going for $375 while the standard LTD stem sells for $325. The Custom color bar sells for $425 (the same price as the stealth LTD version) compared to the LTD’s $400, and finally the Custom Color post will fetch $300 as you can pick up an LTD post for $270.
However, if you get in on the special offer from 3T on their web store you’ll score a free 3T phone bag and Race Bag. It won’t make them any cheaper, but it may help with the justification.
