Trickle down technology has made its way from Formula 1 to bicycles.  Actually, that was the premise behind Giant’s NRS full suspension design from years back, too, but that didn’t have carbon-ceramic hydraulic disc brakes.
It also didn’t have wires, controls, sensors and batteries woven into the frame itself like the Beru Factor 001.  Built as a training bicycle, it has sensors to monitor physiological dynamics like heart rate, weather conditions, GPS coordinates and torsional stresses on the frame.  All of this is displayed on a touchscreen panel built into the handlebars, and wireless connectivity lets the info be downloaded for training review.
Despite a tech-heavy feature set, the bike weighs in under 7 kg (about 15lbs), meaning you’ve got a bike on the edge of UCI limits that’s loaded with sensors, a screen/computer, GPS and more.  Ridiculously awesome.
Hit “more” for another photo of the bike and more info…
The bike is designed to allow riders to train in real world conditions (ie. on the road) while getting the level of feedback usually reserved for in-lab stationary cycling.
For a mere $27,500, you get the bike, custom made to your specifications (to within 1mm tolerances), the software to analyze the sensor data, carbon monocoque wheels and bragging rights when you show up for the group ride with the baddest bike around.  And you can tell all the slack-jawed yocals that it’s made by the same company that makes components for the F1 team cars.  Suckaz.
