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GU Adds Zest to Summer with New Mandarin Orange Flavor Energy Gel

Written by Tyler Benedict
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gu-mandarin-orange-energy-gelPRESS RELEASE: GU Energy Labs today announced the introduction of a new citrus flavor to their range of products.

The summer season will see the addition of a tasty addition to GU’s traditional line-up, Mandarin Orange.  The new flavor will be available late July and will replace the current Orange Burst flavor.   Mandarin Orange will retail for MSRP $1.35 per packet, or $32.40 per 24-pack.

“The flavor profile of the new gel is going to surprise a lot of consumers,” said GU’s Vice President of Sales & Marketing, Christian Johnson, “to play wine snob for a minute, it has a brighter note than what people are used to.  The all-natural Clementine flavoring gives it a delicious bright, citrus flavor.”

Mandarin Orange contains GU’s optimal mix of caffeine (20 mg), complex carbohydrates / simple carbs, branched amino acids and antioxidants that are essential for sustained energy and enhanced recovery.
Tyler Benedict
11,282 articles

Tyler Benedict is the Founder of Bikerumor.com, where he’s been writing about the latest bikes, components, and cycling technology for almost two decades. Prior to that, Tyler launched and built multiple sports nutrition brands and consumer goods companies, mostly as an excuse to travel and ride in new places.

Based in North Carolina, Tyler also loves the Vanlife & family adventure travel and is always on the lookout for the next shiny new part and off-grid adventure.

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Eric Jensen
Eric Jensen
14 years ago

Maybe it will taste less like chemicals than the “orange” flavor? Some of their others are so good you would want to eat them off the bike: espresso and chocolate for sure. Orange is the other end of that spectrum; must eat it because it comes in the multi-pack.

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Lars Faber
Lars Faber
14 years ago

Hi GU,

I have written 3 time to you to ask for distribution of GU in Denmark and Sweden. I have 2500 customers in Denmark and sweden bying energy drinks and are looking for gel and bars to sell. I tasted you GU when i was at World championship in Ironman kona last yers.

I hope to hear from you.

Best Regards

Lars Faber
(Editor’s Note, Cell Phone number removed, please contact via email: lf-dot-sport-at-jubii-dot-dk)

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