Magura Teases Something Road Oriented, Hydraulic Brakes Perhaps?

Well…if we go by color alone it would be Specialized or Trek. I’m sure The Bigs are just chomping at the bit to be the first to try to put a road dedicated disc brake production bike in the peleton. Everyone wants to prove this is real and be a “market leader” or “innovator”. We all know its coming, its going to improve performance and change road bikes forever the only question left is who is going to do it first in a big way.

My Guess:

ABS for bikes. Hydraulic has already been done, but ABS…that could be a game changer. With just a little power, a small solenoid, and a small sensor and circuit reading the brake rotor you could put together a system like that.

Why would this be a possibility? Rapid downhill on wet. Discs help a lot in wet, but ultimately ABS is even better. Some people won’t like it, but you even see a lot of motorcycles with ABS now. And if you’re willing to have some electronics help you shift better/more efficiently, then why not have some electronics help you brake too?

I see what Nick is saying about the square thing, but my guess is to go with Ripnshread that it is a lever, if only for the fact that whatever it is must extend a way off the right of the image for the U-R-A of the logo to fit.

Should be interesting to find out anyway.

How hard is it to put two electronic buttons on a brake lever? Compatibility might start coming down to what harness your hydraulic road brakes plug into.

Ripnshred-Definetely a lever. Agree 100% And yep, looking at my set of the old hydraulic road levers and fast forward to today’s tech, yep…electronic could happen easily.

Even if it’s just levers this is still huge. Could explore the Retroshift route on these and have a true all weather, forever shift/brakelever set for pretty much any drop bar need. Or enough people use bar end or Pauls’ shifters it wouldn’t matter.

Magura is a bit more than just a MTB stuff. Their is a wee bit bigger company behind all the goodies we know in the bike world. Could they launch their own shifting system? You bet. And if a road system is truly in the works…..I bet we’ll see a MTB shifting system too.

Regardless….excited. Time to sell my Magura road levers while they still have a high value. And going to start selling off other stuff to get a road rig ready for discs. Something like the Foundry Ratchet is sounding pretty damn sweet right now. Magura has one of the best MTB systems out there. Period. Even my MT2’s on my fat bike feel better than others high end stuff. Only Shimano I think goes toe to toe there.

In the darkest deepest recesses of my garage, I have a set of Edco-branded, Magura made hydraulic brake levers with integrated 8 speed shifters for Campagnolo spaced cassettes.

Not very elegant, the shift lever protruded from the front of the hood – how do I upload a photo?

See you in a few hours, or days…

Can’t see maggy mixing it up with the big S’s electronic stuff, seems to simple. They seem to like to blaze down a new trail. Read on another site a theory of them hooking up with Acros…that makes more sense to me.

ZAP! I still have the t-shirt 🙂

I really think those look like the satellite shifters for Shimano on the left of the teaser pic. My bet is we are looking at the inside of the right “brifter”

@Atgani, post that pic!
@Topmounter, I have one of those shirts too! I recall less then a year ago, R&A had a Softride in their sale section with a full Zap group……oh the dammage I could have done to myself! haha

I dont think the Sram red dropping in Feb has anything to do with it. Sram has avid in house and that would be silly to find a brake company out of their company to supply a new brake set up.